Ariel Maldonado, founder of GoGreenSaveGreen, discusses the complexities of tree-planting campaigns and the potential pitfalls of such initiatives. While tree planting is a popular method for businesses to appear eco-conscious, it is not a simple solution to climate change. Effective tree-planting projects require thorough research, planning, and involvement of local communities to ensure they benefit the environment. Maldonado emphasizes the importance of biodiversity and warns against monocrop forests. Companies like Ecosia and Cariuma are cited as positive examples of well-executed tree-planting initiatives. Consumers are encouraged to research and support genuinely beneficial environmental efforts.