Charlotte Regen

The promotional feature argues that traditional roaming packages make holidaymakers ration mobile data through daily limits, unclear billing windows and unexpected costs. It presents Yesim’s travel eSIM service as a more transparent alternative, offering fixed-period or pay-as-you-go packages, coverage across up to 170 countries, automatic network switching and multi-profile management. Yesim says it has connected more than four million travellers, and the article highlights a £0.45 trial package and a 15% discount for new customers.

The sponsored feature promotes SumUp’s free personal account and virtual Mastercard as tools for managing holiday and everyday spending. It highlights fee-free overseas payments at the Mastercard exchange rate, real-time spending alerts, automatic categorisation, budgeting features, cashback of up to 5%, and appointment booking through SumUp Bookings. Citing a 2026 YouGov survey commissioned by SumUp, it notes widespread UK concern about rising living costs, emergency savings and the affordability of holidays, presenting digital financial tools as a way to improve control over household budgets.