Dayna Farrington

Roman's Shirred Midi Dress is promoted as a flattering, comfortable autumn option that conceals body contours and can be dressed up or down. It costs £40, but a new-customer code reduces the price to £30, while existing customers can receive 10% off and a sale print is available for £20. The dress comes in three prints and sizes 10 to 20. Customer reviews are overwhelmingly positive, although one shopper says the midi length is too long for her petite frame.