Manchester Evening News
·Aug 2026
Alton Towers £68 day passes reduced to £34 in huge flash VAT cut summer sale
Alton Towers is offering day passes for £34.13, down from £68 when purchased at the gate, with the promotion available during the summer period and reduced VAT pricing reportedly running until September 1. Children under 90cm enter free, but the pass excludes the Waterpark, parking and on-site Ride Access Pass reservations. Alternative family deals are available at Chessington World of Adventures Resort and Peppa Pig World. Customer reviews are largely positive, praising the rides, staff and family experience, while some visitors mention high prices and long queues.