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GF
Gemma Francis
Health & Wellness · United Kingdom
Compiled from public sources
Covers
Health & Wellness
Lifestyle
Social Issues & Demographics
Seen in
Mirror
2
Published work
The Mirror
·
Jul 2026
Gen Z women are ditching viral beauty hacks for simple beauty routines
A survey of 2,000 women shows that most Gen Z respondents feel overwhelmed by viral beauty trends and are returning to simpler routines, prioritising internal wellbeing through hydration, nutrition and sleep. Many are rejecting cosmetic procedures, heavy makeup and expensive topical products, favouring expert-endorsed tips instead. Perfectil’s ‘Back to Basics’ campaign highlights this shift, with Rachel Stevens and nutritional therapist Melissa Cohen advocating streamlined, health-focused beauty practices.
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