CIC Travel launched CIC Contigo in Chile, a single telephone channel integrated with its Naideth platform to centralize commercial and reservations requests from travel agencies and speed up responses. The service follows launches in Colombia and Peru, where the company reports strong acceptance. CIC Travel is also preparing an enhanced version of Naideth and will promote destinations including Los Cabos, Japan and India. In addition, it announced CIC Rosa, a breast-cancer-prevention campaign for travel agencies in Chile, Peru and Colombia.

Hyatt Inclusive Collection presented updates to its Caribbean and Mexico resort portfolio during sales-training events in Santiago and Concepción for Chilean wholesalers and travel agencies. The presentation highlighted the Confidant Collective loyalty program for travel agents, new and expanding properties in Los Cabos, Riviera Maya, Cancún, Miches and Punta Cana, and the sales potential of Hyatt Vivid Grand Island for younger adults. The company also promoted Secrets and Dreams resorts in Playa Esmeralda, upcoming Hyatt Vivid Punta Cana, and Preferred Club upgrades with exclusive facilities and personalized services. Copa Airlines provided an update on routes from Chile to the Caribbean, and the event concluded with a travel-prize drawing.

Travel Club, a long-established Chilean travel agency linked to Banco de Chile, closed and vacated its commercial office in Santiago on May 25, 2026, after terminating its remaining commercial staff. The company still maintains a smaller administrative office and may continue limited operations. The development follows Banco de Chile's alliance with Despegar and the launch of the Travel Viajes website, signaling a shift from Travel Club's traditional sales of leisure, corporate and MICE travel toward digitally managed travel benefits and retail rewards. The agency's relationship with Banco de Chile dates back to the late 1990s and previously drew competition concerns from Achet, while the bank has not publicly commented on the closure.

Chile was Cartagena de Indias’s fourth-largest international source market through April 2026, contributing approximately 26,400 tourists and ranking second among South American markets behind Peru. Cartagena received 342,096 foreign tourists during the period, up 3.8% year over year, while total air passengers reached 1.29 million, a 6% increase. Ground transport grew 36% to more than 742,000 passengers, and the 2025–26 cruise season generated over 463,000 passenger and crew visits and an estimated US$50.1 million in local economic impact. Hotel occupancy reached 68.2% among Cotelco-affiliated properties and 59.7% among Asotelca-affiliated establishments.

Hotel reservations in Iquique are reportedly near 20% ahead of the May 21 long weekend, prompting concern among local hotel, tourism, and gastronomic associations about stagnant activity compared with the previous year and inadequate national tourism positioning. Jorge Platero, president of Iquique’s hotel entrepreneurs’ association, also cited competition from formal and informal lodging. Sernatur Tarapacá offered a more optimistic outlook, expecting positive visitor movement driven by naval commemoration events and the region’s gastronomic, heritage, and tourism offerings.

Fedetur is urging Chile to respond urgently to weak economic growth by accelerating investment, reducing bureaucracy and diversifying the productive base. President Mónica Zalaquett argues that tourism can drive reactivation because it is employment-intensive, supports small businesses, strengthens regional economies and generates foreign exchange. The call follows the Central Bank of Chile's report of a 0.5% contraction in first-quarter Imacec, the sharpest GDP slowdown since 2009, amid weaker exports, higher imports and growing doubts about the country's 2% annual growth target.

Chile’s main ski resorts are preparing to open between early and late June 2026, with Valle Nevado, La Parva and Portillo targeting the weekend of June 19 and El Colorado aiming for an earlier start. Operators expect strong performance after two successful seasons, including forecasts of around 320,000 visitors for Valle Nevado, 150,000 skiers for La Parva and 20% growth at Corralco. Brazilian tourists remain a key market, while fuel prices, exchange-rate volatility and precipitation patterns create uncertainty. The anticipated El Niño conditions could increase snowfall but may also raise temperatures and the snowline, affecting final visitor projections.

Chile’s 27% reduction in the international tourism promotion budget for 2026 will lead to fewer participations in major international fairs, including Anato in Colombia. Sernatur says it will prioritize its own roadshows, workshops and other high-impact commercial actions because they offer greater control over attendance, market segmentation and cost-effectiveness. Planned activities include a workshop in São Paulo, events targeting Mexico and Europe, and roadshows in North America and Australia, alongside media campaigns and collaborations with foreign influencers. Colombia remains a strategic market, but Chile received 128,324 Colombian visitors through November 2025, a 9.9% decline from 2024, and has no first-half activities scheduled there; Sernatur says it plans stronger initiatives later to reactivate the market.

Fedetur president Jaime Guazzini praised the return of Chile's VyVA tourism fair after a seven-year absence, highlighting business networking, regional operators' participation and support from tourism authorities. He called for the event to become an international platform comparable to fairs in Buenos Aires and other Latin American countries. Guazzini also urged the state to make tourism a policy priority, restore declining promotion funds and advance a pending tourism reactivation bill that could double international-promotion funding.

At VYVA 2025, Sandals & Beaches Resorts promoted its expanded Caribbean portfolio, particularly Sandals Royal Curaçao and the recently opened Sandals St. Vincent and The Grenadines. The company also highlighted Jamaica and Barbados, where increased Copa Airlines frequencies are expected to improve regional connectivity. Joyce Grossman emphasized support for travel agencies through training, loyalty initiatives, Fam Tours and the Puntos al Paraíso program, which rewards registered bookings with special rates, training opportunities and familiarization trips.