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Hana Larock

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About Hana
Hi there! I'm Hana. I've been a freelance content writer for the last five years. I've written many articles for companies in IT and cybersecurity industries, as well as real estate, promotions, marketing, etc. In addition to this, most of my work has been published in the Travel industry. I'd love the opportunity to work with you!
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Beware of a new Android threat targeting your photos and texts without even opening them

01 Oct 2024  |  CyberGuy
The article discusses the XLoader malware, which targets Android devices to steal photos, texts, and other sensitive data. It explains how XLoader operates, its methods of infection, and offers tips for prevention and removal. The malware is particularly dangerous due to its ability to run in the background undetected. Recommendations include avoiding sideloading apps, being cautious with permissions, and using reputable antivirus software like TotalAV.

Tel Aviv — Get In the Mood!

02 Sep 2024  |  www.itraveltelaviv.com
The article provides a comprehensive guide to getting in the mood for a trip to Tel Aviv by recommending various movies, shows, songs, and books that capture the essence of the city. It highlights films like 'Jaffa' and 'The Bubble,' songs by artists such as Omer Adam and Dudu Aharon, and books like 'Mike’s Place' and 'Tel Aviv Stories.' The recommendations aim to offer a deeper understanding of Tel Aviv's culture, diversity, and unique spirit.

Best Mortgage Lenders for Self Employed

19 Jul 2024  |  Benzinga
Angel Oak Mortgage Solutions is highlighted as the top choice for self-employed individuals seeking competitive mortgage rates and flexible income options. Other recommended lenders include North American Savings Bank for bank statement home loans, CrossCountry Mortgage for flexible requirements, Rocket Mortgage for a variety of mortgage options, New American Funding for quick closing, and Truss Financial for asset depletion mortgages. The article provides expert advice on navigating the mortgage process for self-employed individuals, emphasizing the importance of comparing lenders, understanding interest rates, down payments, and loan terms, and being upfront about employment and income.

Street Food Showdown: The People of Sabich V. The State of Falafel

21 May 2024  |  www.itraveltelaviv.com
In Tel Aviv, the debate between choosing falafel or sabich as the preferred street food is a common dilemma. Falafel, a traditional dish with Mediterranean roots, is considered Israel's national dish, while sabich, introduced by Iraqi Jews, offers a unique blend of ingredients. Both foods are celebrated for their flavors and cultural significance, with popular spots in Tel Aviv offering top-notch versions of each. Ultimately, the choice between falafel and sabich is subjective, with no clear winner, encouraging food enthusiasts to enjoy both.

The Lucky 13 People You’ll Meet in Tel Aviv

17 May 2024  |  www.itraveltelaviv.com
Tel Aviv is celebrated for its multiculturalism, with a diverse array of residents contributing to its unique character. The article highlights various archetypes found in the city, from the pioneering old Israelis and openly gay individuals to fashionistas, entrepreneurs, and artists. It also discusses the presence of minorities, hippies, hipsters, and immigrants, each adding to the city's vibrant tapestry. The narrative underscores Tel Aviv's welcoming nature and its role as a melting pot of cultures and lifestyles.

The Dirty Dozen Things You Must Buy & Try in Tel Aviv

09 May 2024  |  www.itraveltelaviv.com
Tel Aviv offers a diverse shopping experience with a variety of must-buy items and experiences, including local artwork, unique jewelry, fashion, handicrafts, artisanal foods, henna, trinkets, Israeli wines, spices, pomegranates, chocolate treats, and crepes. The article suggests visiting specific neighborhoods and markets such as Neve Tzedek, Old Jaffa, Dizengoff Street, Carmel Market, Nahalat Binyamin, Sarona Market, and Levinsky Market to find these items. It also highlights specific stores and eateries for certain products, emphasizing the quality and uniqueness of the local goods.

When should your toddler start running?

04 Mar 2024  |  Active For Life
Toddlers typically start running by 24 months, though this can vary. Each child develops at their own pace, and parents should not worry if their child takes longer. Encouraging running through unstructured play and creating safe environments can help. If a child hasn't started running by age two, consulting a pediatrician is advised to rule out developmental issues. Safety measures, such as supervision and appropriate footwear, are crucial as toddlers begin to run.

Beware of these doorbell cameras that could be compromised by cybercriminals

02 Mar 2024  |  CyberGuy
The article emphasizes the security vulnerabilities of doorbell cameras, particularly those from Ring, and provides detailed steps to enhance privacy and security. It underscores the importance of regular updates, strong passwords, two-factor authentication, and encryption. The text also highlights a positive move by Amazon to limit police access to Ring cameras, as reported by Consumer Reports.

How scammers use Google Voice verification codes to steal your identity and money

16 Feb 2024  |  CyberGuy
The Google Voice verification code scam involves fraudsters hijacking phone numbers to scam others. Scammers contact potential victims with various pretexts and ask for a verification code, which they use to set up a Google Voice account linked to the victim's number. This allows them to make calls, send texts, and approve transactions, potentially leading to identity theft. Victims should change their Google account passwords, enable two-factor authentication, report the scam, monitor credit reports, and consider identity theft protection services. Tips to avoid the scam include never sharing verification codes, researching contacts online, and trusting one's instincts about suspicious offers.

Best Mortgage Lenders for Self Employed

24 Jan 2024  |  Benzinga
Angel Oak Mortgage Solutions is recommended as the top choice for self-employed individuals seeking competitive mortgage rates and flexible income options. North American Savings Bank is highlighted for its bank statement-only loan and ease of qualification. CrossCountry Mortgage is praised for its flexible requirements and ease of approval for self-employed individuals. Rocket Mortgage is noted for its variety of mortgage options and high customer satisfaction. The article provides expert advice on navigating the mortgage process for self-employed individuals, emphasizing the importance of comparing lenders, understanding interest rates, down payments, and loan terms, and being prepared with the necessary documentation.

How to stop phone number spoofing and protect yourself from scammers

01 Jan 2024  |  CyberGuy
Phone number spoofing is a deceptive practice where scammers manipulate caller IDs to trick individuals into answering calls. This article explains how scammers use spoofing to steal data, commit identity theft, and target victims. It provides detailed steps to identify if your number has been spoofed, how to stop it, and preventive measures to protect your phone number. Recommendations include using data removal services like Incogni, updating phone passwords, and utilizing spam blockers such as Truecaller. The article emphasizes the importance of staying vigilant and reporting persistent scam calls to relevant authorities like the FCC and FTC.

Stealthy backdoor Mac malware that can wipe out your files

01 Jan 2024  |  CyberGuy
SpectralBlur is a sophisticated backdoor malware targeting macOS, created by the North Korean hacking group Lazarus. It can wipe out files and evade detection by using encrypted communication and exploiting system vulnerabilities. The malware was first detected in August 2023 by VirusTotal and analyzed by cybersecurity experts Greg Lesnewich and Patrick Wardle. To protect against SpectralBlur, users are advised to update their operating systems, install reliable antivirus software like TotalAV, and use identity theft protection services such as Identity Guard. Regular backups of important data are also recommended to mitigate potential damage.

4 Ways to Go Bold This Holiday Season With Grand Marnier Cuvée Louis-Alexandre

02 Nov 2023  |  vinepair.com
Grand Marnier Cuvée Louis-Alexandre, a blend of Cognac and exotic orange liqueur, offers a refined and versatile option for holiday celebrations. The article highlights four occasions where this liqueur can enhance the experience: at a cocktail bar, during an at-home hangout, at a Friendsgiving dinner, and while wrapping holiday gifts. The narrative emphasizes the product's rich flavors and elegant presentation, making it a standout choice for the season.

Being A Mom Is Off-Brand For Me, But I'm Embracing It

18 Oct 2023  |  yourtango.com
A 32-year-old woman, who never prioritized motherhood, embraces the unexpected journey of becoming a mother. Despite her tom-boyish, travel-loving, and non-routine lifestyle, she adapts to her new role after the birth of her daughter. She realizes that being a mom doesn't have a fixed image and that her daughter sees her as 'Mom' regardless of any preconceived notions.

11 simple travel tools to remedy airplane vertigo

01 Oct 2023  |  Reviewed
The article provides a comprehensive list of tools and strategies to manage vertigo during air travel, based on the author's personal experiences. It includes practical items like eye masks, blackout curtains, and earplugs, as well as travel tips such as using TSA-Precheck and booking comfortable accommodations. The recommendations aim to alleviate symptoms and reduce stress, offering a blend of product suggestions and travel strategies to help those suffering from vertigo.

10 simple travel tools to remedy airplane vertigo

01 Oct 2023  |  Yahoo Entertainment
The article provides a comprehensive list of travel tools and strategies to help manage airplane vertigo, based on the author's personal experiences. It includes recommendations for products like eye masks, blackout curtains, and earplugs, as well as practical tips such as using TSA-Precheck and booking comfortable accommodations. The focus is on reducing stress and managing symptoms through preparation and specific travel aids.

AI tool translates what your baby’s cries mean

01 Oct 2023  |  CyberGuy
Capella, a new AI tool, aims to help parents understand their baby's needs by analyzing their cries. The app, which requires two smartphones, interprets the baby's sounds and provides actionable insights, such as whether the baby is hungry or tired. Developed with input from hospitals and doctors, Capella also tracks sleep, feeding, and diaper changes. While the technology offers potential relief for new parents, it is not foolproof and should not replace human intuition or professional medical advice. The app is currently available on the App Store, with an Android version forthcoming.

I Struggled With My Jewish Identity Growing Up. How Can I Ensure My Daughter Won't?

01 Oct 2023  |  Kveller
The author reflects on her struggles with Jewish identity growing up in a mixed-faith family and expresses concerns about her daughter's future identity challenges. She emphasizes the importance of instilling a strong sense of Jewish identity in her daughter while acknowledging the broader societal issues of racism and antisemitism. The narrative highlights the complexities of interfaith marriage and the need for acceptance and understanding in a diverse society.

6 Easy Steps That Will Ensure Optimal Home Security Camera Performance

01 Oct 2023  |  CNET
Home security cameras have become more affordable and easier to set up, making them a popular choice for enhancing home security. To ensure optimal performance, it's crucial to choose the right location for the camera, ensure it is recording, adjust motion sensing sensitivity, set up appropriate notifications, connect to other smart devices, and understand the camera's special features. Brands like Ring, Arlo, and Wyze offer various options with unique capabilities such as night vision, two-way talk, and smart alerts. Following these steps can help maximize the effectiveness of home security cameras.

10 Common ChatGPT-isms: What To Watch Out For When Writing Content with AI [+ Infographics]

01 Oct 2023  |  Hana LaRock Writing
The article discusses common writing patterns and stylistic choices of ChatGPT, termed 'ChatGPT-isms,' and provides tips on how to make AI-generated content appear more original and aligned with a brand's voice. It highlights frequent use of qualifiers, neutral tone, passive voice, and technical language as some of the identifiable traits. The author offers practical advice on modifying these patterns to improve content quality, emphasizing the importance of proofreading and making necessary adjustments to avoid overly formal or repetitive language. Tools like Yoast SEO, Grammarly, WordTune, and Hemingway are recommended to assist in this process.

6 Easy Steps That Will Ensure Optimal Home Security Camera Performance

21 Jul 2023  |  CNET
Home security cameras have become more affordable and easier to set up, making them a popular choice for enhancing home security. To ensure optimal performance, it's crucial to choose the right location for your camera, ensure it is recording, adjust motion sensing sensitivity, set up appropriate notifications, connect to other smart devices, and understand your camera's special features. Brands like Ring, Arlo, and Wyze offer various options tailored to different needs, including video doorbells, indoor cameras, and outdoor cameras. Integrating these devices with other smart home systems can further enhance their utility.

6 Easy Steps That Will Ensure Optimal Home Security Camera Performance

21 Jul 2023  |  cnet.com
Home security cameras have become affordable and offer a basic entry into connected home security. To optimize their performance, it's important to choose the right location, ensure recording capabilities, adjust motion sensing sensitivity, set up appropriate notifications, connect to other smart devices, and understand the camera's special features. Features to consider include night vision, two-way talk, wide angle lenses, spotlights, smart home integration, free cloud storage, weather protection, smart alerts, professional monitoring, and radar. By utilizing these tips, home security cameras can significantly enhance a home security plan.

6 Easy Steps That Will Ensure Optimal Home Security Camera Performance

21 Jul 2023  |  CNET
Home security cameras have become more affordable and easier to set up, making them a popular choice for enhancing home security. To ensure optimal performance, it's crucial to choose the right location for your camera, ensure it is recording, adjust motion sensing sensitivity, set up appropriate notifications, connect to other smart devices, and understand your camera's special features. Brands like Ring, Arlo, and Wyze offer various options tailored to different needs, including video doorbells, indoor cameras, and outdoor cameras. By following these steps, you can maximize the effectiveness of your home security system.

Elevate Your Summer Cocktails with a Touch of Italian Sophistication

19 Jul 2023  |  vinepair.com
ITALICUS Rosolio di Bergamotto offers a sophisticated way to elevate summer cocktails, bringing the essence of Italy's vibrant culture and flavors to any gathering. The liqueur, made from PGI bergamot fruit from Calabria, is celebrated for its versatility and ability to enhance various cocktail recipes, such as the ITALICUS Sgroppino, Amalfi Coast Mimosa, and ITALICUS Cup. These cocktails are perfect for different summer occasions, from beach outings to elegant brunches. ITALICUS revives the traditional Italian aperitivo culture, making it a delightful addition to summer festivities.

The Best Christmas Movies on Netflix in 2022

01 Dec 2022  |  www.tvguide.com
A comprehensive guide to the best Christmas movies available on Netflix in 2022, featuring a mix of new releases, Netflix originals, and classic films. Highlights include 'Falling for Christmas' starring Lindsay Lohan, 'The Princess Switch' series with Vanessa Hudgens, and 'Love Hard' featuring Nina Dobrev. The article provides brief reviews and summaries of each movie, emphasizing the variety and entertainment value of Netflix's holiday offerings.

The Best Christmas Movies on Netflix in 2022

01 Dec 2022  |  www.tvguide.com
A comprehensive guide to the best Christmas movies available on Netflix in 2022, featuring a mix of new releases, Netflix originals, and classic films. Highlights include Vanessa Hudgens' multiple roles in The Princess Switch films, Lindsay Lohan's performance in Falling for Christmas, and Nina Dobrev's role in Love Hard. The article provides brief reviews and descriptions of each movie, emphasizing the variety and quality of holiday films on the streaming platform.

The Best Christmas Movies on Netflix in 2022

22 Nov 2022  |  tvguide.com
The article lists the best Christmas movies available on Netflix in 2022, including new releases, Netflix originals, and classic films. It provides brief descriptions and commentary on each movie, highlighting the actors involved and the general plot or theme. The list includes a variety of genres, from romantic comedies to family-friendly adventures, and features notable performances by actors such as Vanessa Hudgens, Lindsay Lohan, and Kurt Russell. The article serves as a guide for viewers seeking holiday entertainment on the streaming platform.

10 simple travel tools to remedy airplane vertigo

15 Sep 2022  |  indystar.com
The article provides a list of 10 travel tools and strategies to help manage airplane vertigo, based on the author's personal experience with the condition. The recommendations include using an eye mask, a washcloth for cooling, blackout curtains, soft lighting, glasses, earplugs, easy-to-maneuver luggage, a baseball cap, phone apps for white noise and translation, and trip booking strategies that prioritize comfort and flexibility. The author emphasizes that these are not medical treatments but may alleviate certain types of vertigo. The article also mentions the benefits of TSA-Precheck/CLEAR, Priority Pass, and Booking.com for reducing travel-related stress.

How Jewish Interfaith Couples Tackle the Baby Shower Debate

21 Jan 2022  |  Kveller
The article discusses the challenges Jewish interfaith couples face regarding the tradition of baby showers, which is often avoided due to Jewish superstitions about celebrating a baby before its birth. The author, in an interfaith marriage with an Ecuadorian-American, explores the cultural differences and the importance of respecting each other's traditions. Various individuals share their experiences, with some opting out of baby showers and others finding a compromise. The author concludes by expressing a desire to have a baby shower after the baby's birth, aligning with her comfort level and cultural beliefs.

An Ode to the Shmatte, a Simple Yiddish Word With Many Meanings

30 Nov 2021  |  Kveller
Yiddish, once the primary language of many Ashkenazi Jews, has left a lasting impact on English, with words like 'shmatte' evolving in meaning over time. Originally from Polish, 'shmatte' means 'rag' but has been adapted to describe various items, from cleaning clothes to luxury garments. The word's flexibility reflects the resilience and adaptability of Yiddish and its speakers. The article explores different contemporary uses of 'shmatte' through personal anecdotes and historical context, highlighting its significance in Jewish culture and language.

The Best Christmas Movies on Disney+ (November 2021)

01 Nov 2021  |  www.tvguide.com
Disney+ offers a variety of family-friendly Christmas movies, including classics like Home Alone and The Santa Clause, as well as newer releases like Home Sweet Home Alone. The platform also features animated favorites such as Mickey's Christmas Carol and The Nightmare Before Christmas. Other notable films include Noelle, starring Anna Kendrick and Bill Hader, and the whimsical The Nutcracker and the Four Realms. The article highlights the diverse selection available for holiday streaming on Disney+.

The Best Christmas Movies on Disney+ (November 2021)

01 Nov 2021  |  www.tvguide.com
Disney+ offers a variety of family-friendly Christmas movies, including classics like Home Alone and The Santa Clause, as well as Disney+ originals like Noelle and Once Upon a Snowman. The latest addition to the Home Alone franchise, Home Sweet Home Alone, is also highlighted. Other notable mentions include The Nightmare Before Christmas, Mickey's Christmas Carol, and The Muppet Christmas Carol. The article provides recommendations for other streaming services as well.

This Yiddish Word Can Make Any Day an Adventure

15 Apr 2021  |  Kveller
The article explores the Yiddish concept of 'shpatziring,' which means to walk or stroll aimlessly, as a cherished family tradition. The author recounts fond memories of shpatziring with their grandparents, particularly their late grandfather, Poppy. The activity is highlighted as a way to enjoy the journey without a specific destination, making any day an adventure. The text also touches on the impact of the COVID-19 pandemic on this tradition and the author's anticipation of resuming shpatziring with their grandmother, Bubby, to keep Poppy's memory alive.

Breathtaking Views, Celebrity Neighbors, and a Community Vibe: How to Buy House in Calabasas

01 Feb 2021  |  HomeLight Blog
Calabasas, a suburb west of California’s San Fernando Valley, is known for its scenic views, celebrity residents, and family-friendly atmosphere. The city offers a range of housing options, from luxury estates to more affordable homes, though the market is highly competitive. Key factors to consider when buying a home in Calabasas include budget, property taxes, HOA fees, and insurance costs. The city boasts excellent schools, numerous recreational activities, and a close-knit community. Prospective buyers are advised to secure pre-approval for loans and work with experienced real estate agents to navigate the market effectively.

5 Easy Steps to Switching Banks When You Move

13 Jan 2021  |  MYMOVE
Switching banks when moving can be simplified by following five organized steps: considering the type of bank, timing the switch, researching application guidelines, opening the new account, and linking the old account. Financial expert Mary Wisniewski emphasizes the ease of modern banking transitions due to technological advancements. The article highlights the benefits of traditional banks, credit unions, and online banks, and provides practical tips for a smooth transition.

How to Hire Bathroom Remodeling Professionals

25 Apr 2020  |  Hunker
Bathroom remodeling is a complex and costly home improvement project that requires hiring a qualified contractor. Key steps include researching contractors, asking for referrals, verifying licensure and insurance, and ensuring clear communication and project management. Certification from professional organizations like the National Association of the Remodeling Industry can indicate a contractor's commitment to industry standards. It's important to have a detailed contract and payment schedule, and to consider professional design help for major renovations. Comparing quotes from multiple contractors and being prepared for potential delays and additional costs are also crucial.

Proactive COVID-19 Self-Isolation Agent

13 Apr 2020  |  LabCoat Agents - The Largest Online Real Estate Community In The World
As the Coronavirus spreads in the United States, real estate agents face challenges in maintaining their business during lockdowns and restrictions. The article provides practical advice for agents to stay proactive, including updating clients, maintaining contact with leads, organizing their workspace, updating marketing materials, taking online courses, and reaching out to other agents for support. It emphasizes the importance of staying informed through accurate news sources and being kind to oneself during these uncertain times.

I used to meticulously plan my vacations. Now I book the flight first and worry about the details later — and it's done wonders for my budget and travel anxiety.

01 Mar 2020  |  Business Insider
Hana LaRock, a freelance content writer, shares her travel strategy of booking flights first and planning details later, which has helped her manage travel anxiety and budget effectively. By using tools like Skyscanner and Google Flights, she and her husband Max find affordable flights and enjoy spontaneous adventures. This flexible approach reduces stress and allows them to explore destinations without rigid plans, enhancing their travel experiences.

Best Moving Companies of 2024

21 Feb 2020  |  The Spruce
The article evaluates and recommends the best moving companies for 2024, highlighting Atlas Van Lines as the top choice for its comprehensive services and user-friendly customer portal. Other notable companies include Allied Van Lines for long-distance moves, Bellhop for local moves, United Van Lines for international moves, and North American Van Lines for partial-service options. PODS is recommended for moving containers, Mayflower for car moving, Colonial Van Lines for its online quote process, JK Moving Services for customer support, and The Armstrong Company for eco-friendly moving solutions. Each company is praised for specific strengths, such as tracking features, flexible scheduling, and customer service.

Second cities: Destinations to add onto a trip to Tokyo

07 Dec 2019  |  thepointsguy.com
The article provides a travel guide for visitors to Tokyo, suggesting additional nearby cities to explore, including Osaka, Kyoto, Seoul, and Sapporo. It offers detailed information on transportation options, accommodations, and key attractions in each city, aiming to help travelers maximize their itinerary and experience less-frequented destinations.

How to Find Cheap Flights to Europe

14 Oct 2019  |  fodors.com
Finding cheap flights to Europe can be achieved with patience, flexibility, and resourcefulness. Utilizing tools like Google Flights and Skyscanner to explore options, cross-checking prices on multiple websites, traveling outside of peak seasons, considering alternative departure and destination cities, and taking advantage of credit card incentives can all contribute to securing flights for around $200. Budget airlines like RyanAir offer deals that can further reduce costs, and comparing one-way, round-trip, and multi-city ticket prices can also lead to savings.

How to Find Cheap Flights to Asia

09 Oct 2019  |  www.fodors.com
Traveling to Asia can be affordable with flights as low as $400 if you use strategies like flying out of major hubs, booking flights with layovers, checking prices consistently, and considering lesser-known airlines. Utilizing tools like Skyscanner, Google Flights, and Hopper for price alerts, and exploring tour packages on platforms like Groupon can also help in finding budget-friendly options.

8 of the world’s most unusual drinks

30 Aug 2019  |  www.cnn.com
The article explores eight of the world's most unusual drinks, each with unique cultural significance or preparation methods. These include Tuna tears soju from South Korea, Sinchicara from Ecuador, Tongba from Nepal, Boza from Bulgaria and the Caucuses, Mamajuana from the Dominican Republic, Kava from Fiji, Meat breast mezcal from Mexico, and the Sourtoe Cocktail from Dawson City, Canada. The drinks range from having medicinal properties to being used in ceremonies or simply for enjoyment. Some are traditional and widely consumed, while others, like the Sourtoe Cocktail, are more novel and involve actual human toes.

Why I’m Living Abroad to Buy a Home in the U.S.

03 Apr 2019  |  Apartment Therapy
The article explores the experiences of expats who live abroad to save money and invest in real estate in the U.S. It highlights the financial benefits and challenges of this lifestyle, including lower living costs abroad, difficulties in securing mortgages, and the importance of transparency and organization in the home-buying process. Personal stories from various expats and professional advice from a realtor provide insights into the practicalities and potential hurdles of buying investment properties while living overseas.

Cooking Up a Storm at the Patan Community Homestay

15 Nov 2018  |  Inside Himalayas
The author recounts their experience at a homestay in Patan, Nepal, where they were warmly welcomed by their host-mom. They explored local architecture, participated in a cooking class, and learned about the local culture and language. The evening included shopping at a local market, preparing and cooking a meal with buffalo meat, and learning about Nepali customs. The host-mom and her family shared their lives with the guests, providing a rich cultural exchange.

What’s the Difference Between Agents, Brokers, and Realtors?

22 Sep 2018  |  Apartment Therapy
The article explains the distinctions between real estate agents, brokers, and Realtors, emphasizing that while all can assist in buying or selling a home, they have different qualifications and roles. Brokers have more education and can operate independently, while agents work under brokers. Realtors, who can be either agents or brokers, are members of the National Association of Realtors and adhere to a strict code of ethics. The Realtor designation is highlighted as a mark of trustworthiness in real estate transactions.

I Saw The World With My Dog At My Side

21 Aug 2018  |  www.thedailybeast.com
The narrative recounts the author's travels with their dog, Enano, across various countries including Mexico, the United States, and South Korea. Enano's presence enriches their experiences, introduces them to new cultures, and helps them form meaningful friendships. Despite challenges such as cultural differences and logistical hurdles, Enano remains a cherished travel companion, leading the way in their adventures.

How To Create Website Content That Can Convert Leads

26 Jun 2018  |  business2community.com
Mastering website content creation is a powerful tactic for converting leads into customers. Content marketing offers immediate potential and creative control. Different types of content, such as videos, infographics, and blog articles, can be used to engage leads. Inspiration for content can come from solved issues, internet searches, and audience preferences. Content can be promoted through earned, paid, and owned channels. Mission Suite is a marketing automation software that can help measure content effectiveness and lead conversion.

7 Questions Every Sales Leader Should Constantly Ask Themselves

15 Apr 2018  |  www.business2community.com
Sales leadership requires continuous self-evaluation and adaptation to maintain success over time. Key questions for sales leaders include assessing team talent, utilizing resources effectively, learning from mistakes, managing emotions, ensuring clear objectives, and considering the well-being of both team members and customers. These considerations help drive sustainable business growth and foster a positive work environment.

5 Sales Tactics That Are Sure to Be Effective

14 Mar 2018  |  www.business2community.com
Businesses must focus on effective sales tactics to ensure growth and sustainability. Key tactics include believing in the product, combining storytelling with facts, continuously setting goals, respecting competition, and differentiating oneself. Examples of companies employing these tactics include Amazon, Uber, Lyft, Wag, Rover, HelloFresh, and Blue Apron.

Focus on Qualified Leads More Than Previous Customers to Boost Sales

28 Feb 2018  |  www.business2community.com
Company leaders should prioritize qualified leads over previous customers to enhance sales efficiency. While previous customers can still contribute through referrals and reviews, focusing on qualified leads who show significant interest and engagement is more likely to result in conversions. Marketing automation and strategies can help identify and target these leads effectively.

Why CRM Should Always Be at the Center of Your Sales Plan

03 Feb 2018  |  www.business2community.com
Businesses should prioritize CRM in their sales strategies to maximize profit and efficiency. CRM is highlighted as an affordable and effective marketing tool that helps identify valuable leads and maintain customer satisfaction. The article emphasizes the importance of integrating CRM with email marketing and automation to streamline processes and enhance customer engagement.

On my website, you can see all my work.

3 New Email Marketing Trends Your Company Will See in 2018

07 Dec 2017  |  business2community.com
In 2018, email marketing trends will include the incorporation of Artificial Intelligence to personalize emails, the creation of more interactive email content such as surveys and embedded social media posts, and a shift towards plain text emails for their simplicity and time efficiency. Additionally, the importance of mobile-friendly emails will continue to grow.

When’s the Best Time to Schedule Your Posts and Campaigns?

15 Nov 2017  |  www.business2community.com
Marketing automation can save time by allowing the creation of workflows and templates to quickly disseminate information and track campaigns. Scheduling campaigns and posts is a key feature, enabling continuous engagement even when not actively managing the process. The best times for scheduling are not definitive but should be based on when target audiences are likely to check their emails or social media. Experimentation with different times and analysis of campaign reports is crucial to determine the most effective scheduling. It's also important to avoid errors by testing and being mindful of the content and timing of scheduled campaigns.

Overcome These Marketing Obstacles and You’re Good to Go

14 Oct 2017  |  www.business2community.com
Businesses face challenges in lead generation and sales, and maintaining success as customer needs change. Marketing is essential to overcome these obstacles. Creating and adhering to a marketing budget is crucial, and modern marketing can be cost-effective with options like social media and affiliate marketing. Engaging people's interest requires understanding the target audience and possibly partnering with companies with a large following. Marketing automation and content marketing strategies can attract customers and generate leads efficiently.

How You Can Better Understand Your Business Through Your Marketing Automation

09 Oct 2017  |  www.business2community.com
Marketing automation software not only streamlines various marketing tasks but also provides detailed reports on client responses, helping businesses make informed decisions. By analyzing email opens, sales correlations, and potential new target audiences, companies can optimize their marketing strategies and expand their reach. The software also facilitates social media sharing and interaction tracking, aiding in future lead generation strategies.

5 Tactics to Help You Bring in Leads Who Have Somewhat Engaged

15 Sep 2017  |  www.business2community.com
A strong inbound marketing approach is essential for generating leads. Key tactics include tracking leads through marketing automation software, offering free incentives to encourage sign-ups, creating diverse and engaging content, reaching out to leads without being intrusive, and using ads to complement other marketing efforts.

Are Your Emails Being Written as Efficiently as an Elevator Speech?

28 Aug 2017  |  business2community.com
Effective email communication should be concise and engaging, much like an elevator speech. Personalization, getting to the point, adding light-hearted humor, and checking for typos are key strategies for ensuring emails are read and have the intended effect. Automation software can assist in personalizing and error-checking emails.

When Is It Time to Change Your Marketing Automation Software?

02 Aug 2017  |  www.business2community.com
The article discusses various signs that indicate it might be time to change your marketing automation software. Key issues include software slow-downs, freezing, lost information, and problems with formatting and consistency. These problems can hinder business efficiency and damage the company's reputation.

Do Your Emails Fall Under One of These 4 Categories?

17 Apr 2017  |  business2community.com
Email marketing remains a vital tool for generating leads and maintaining customer relationships. Companies should focus on sending emails with clear purposes, fitting into categories such as a general newsletter, a thank-you email with a purchase receipt, an opinion email for customer feedback, and an acknowledgment email to show customer appreciation.

If You’re Asking Yourself These Questions, It’s Time for Marketing Automation

13 Apr 2017  |  www.business2community.com
Running a business, especially a start-up or small business, can be overwhelming due to limited staff and budget. Marketing automation can help streamline tasks such as social media posting, lead tracking, email marketing, and content analysis. By automating these processes, businesses can save time and resources, allowing them to focus on growth and customer acquisition.

Every Lead Generation Campaign Must Have These 5 Things

06 Apr 2017  |  www.business2community.com
Companies aiming to generate leads must incorporate five essential elements into their campaigns: an enticing offer or promotion, an inviting landing page, a creative call-to-action piece, a mobile-friendly form, and a means of sharing. These components help attract potential leads, facilitate their engagement, and encourage them to share the campaign, thereby extending its reach.

The Most Convincing and Creative Marketing Campaigns Out There

30 Mar 2017  |  www.business2community.com
The article highlights several innovative and effective marketing campaigns, emphasizing the importance of creativity in digital marketing. Notable campaigns include Barkbox's emotional video, South Korean plastic surgery ads, Cheap Caribbean's booking incentives, Google Home's promotion of Beauty and the Beast, and Snapchat's Spectacles. The text suggests that unique and engaging campaigns can significantly boost business results.

Have You Tried Doing This With Your Lead Generation Forms?

16 Mar 2017  |  www.business2community.com
Implementing lead generation forms on a website is an efficient way to collect information about potential leads. Altering the questions on the form, reconsidering the necessity of the form for site entry, and strategically placing the forms—such as in pop-ups, embedded in content, scroll boxes, top bars, sidebars, or landing pages—can significantly affect the number of leads generated. The placement and approach to these forms can either attract more leads or turn them away.

Does Your Company Know How to Market to Millennials?

02 Mar 2017  |  business2community.com
Businesses, regardless of their longevity, must adapt to market effectively to millennials, who do not use traditional methods like the Yellow Pages but rely on the Internet and digital media. Companies should embrace change, build a unique brand, accumulate positive reviews, and maintain a strong presence on various platforms and devices to attract and retain millennial customers.

Don’t Know How to Pack for Your Backpacking Trip? Let Us Help

10 Jan 2017  |  Love the Backcountry
The article provides a comprehensive guide on how to pack efficiently for a backpacking trip. It breaks down the packing process into sections: bottom, middle, top of the pack, and pockets/compartments, detailing what items should be placed in each section for optimal balance and accessibility. The guide emphasizes the importance of organization and careful packing to ensure a stress-free backpacking experience.

Healthy Food Choices On and Off the Trail

02 Feb 2016  |  Love the Backcountry
Emphasizes the importance of making healthy food choices to stay energized and fit for hiking. Recommends avoiding bad fats and consuming nutrient-rich foods, low-calorie foods before hikes, and high-calorie foods during hikes. Highlights the benefits of lean proteins and whole grains for overall health and hiking performance.

College Campuses for Students Who Love The Outdoors

11 Nov 2015  |  Love the Backcountry
The article provides a list of colleges ideal for students who love outdoor activities, highlighting institutions like Colorado State University, Evergreen College, and the University of Hawaii at Manoa. Each college is praised for its proximity to natural attractions and opportunities for outdoor adventures, making them attractive options for nature enthusiasts.

6 Backcountry Dangers…and How to Deal With Them

24 Sep 2015  |  Love the Backcountry
Experienced hikers are aware of the dangers outdoors, but unexpected situations can still occur. This article provides practical steps to handle six specific backcountry dangers: quicksand, poisonous plants or berries, venomous snake bites, mountain lion encounters, bear scouting, and sudden natural disasters. Each section offers detailed advice on how to survive these scenarios, emphasizing the importance of staying calm and taking appropriate actions to ensure safety.

5 Delicious Hacks on the Most Basic Hiking Foods

10 Sep 2015  |  Love the Backcountry
The article provides five creative and delicious recipes for enhancing basic hiking foods, making them more enjoyable during long backpacking excursions. It includes detailed preparation and cooking instructions for dishes like ham and pea ramen, loaded mashed potatoes, alpine spaghetti, Gouda breakfast burritos, and smoked sausage jambalaya. Each recipe is designed to be easy to prepare with minimal ingredients, ensuring hikers can enjoy tasty meals without sacrificing convenience.

A Backcountry Guide to Hiking Alaska

22 Jul 2015  |  Love the Backcountry
Alaska offers some of the most breathtaking views and hiking trails in the United States, perfect for backpackers seeking unique adventures. The article highlights various trails based on interests such as plant observation, wildlife spotting, bird watching, scenic views, and challenging hikes. Notable trails include Primrose Ridge Trail, Toklat East Branch Trail, Homer Spit Trail, Wolverine Peak Trail, and West Buttress. Each trail offers distinct experiences, from wildflower blooms and wildlife encounters to strenuous climbs and historical sites.
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