Henry Saker-Clark

Morrisons has launched an “unbeatable prices” commitment covering more than 500 everyday essentials, including fresh produce, bakery items, meat and products sold at its Market Street counters. The retailer promises that prices will match or beat those at Aldi, Asda, Lidl, Sainsbury’s and Tesco. The move follows Morrisons’ fall to sixth place in the UK supermarket market, with an 8.5% share after being overtaken by Lidl, and comes amid efforts to improve its finances and performance, including the loss of almost 5,000 jobs last year.