Botmaker, an Argentine company co-founded by Alejandro Zuzenberg and Hernán Liendo, is at the forefront of developing AI agents that can autonomously interact with users in natural language. These agents, which are a step beyond traditional chatbots, are being integrated into various platforms, including government services in Argentina. The technology is part of a broader trend identified by companies like Globant, Google, and OpenAI, aiming to enhance user interaction through AI. Botmaker's services, including Mailbot and Chatbot, are used by clients across 40 countries, emphasizing secure and private customer interactions.

WhatsApp, a widely used messaging platform in Argentina, is integrating AI to enhance business communication. Meta's new AI agent aims to automate and personalize customer interactions, particularly for small businesses in Latin America. The AI functionality, part of Meta's 'conversational commerce' strategy, will be available without additional cost, offering tools like automated messaging and personalized customer experiences. The article highlights the growing role of WhatsApp in the purchasing journey, with a significant percentage of Argentinians using it for business communication. The integration of AI is expected to improve efficiency and customer satisfaction.

The article explores the evolving landscape of web search in the era of generative AI, highlighting the rise of AI-powered search engines like ChatGPT, Google Gemini, and Perplexity. It discusses the increasing adoption of large language models (LLMs) and their impact on traditional search engines, particularly Google's dominance. The article details the features and functionalities of new AI search tools, such as SearchGPT and Google AI Overview, and examines the competitive dynamics among major players like Google, OpenAI, and Microsoft. It also touches on the potential challenges and inaccuracies associated with AI-generated search results.

The article discusses the biases present in artificial intelligence (AI) systems, particularly in generative AI models, which often reflect cultural stereotypes and lack transparency in their training data. It highlights the overrepresentation of certain dog breeds in AI-generated images as an example of algorithmic bias. The text emphasizes the need for transparency, regulation, and diverse training data to mitigate these biases. It also explores the challenges of using AI in journalism and the importance of human oversight in detecting and correcting biases. The article concludes that while biases can be minimized, they cannot be entirely eliminated.

The article discusses the rise of virtual scams using artificial intelligence to clone voices and create realistic videos, posing new challenges in identity theft. It highlights cases involving celebrities like Nati Jota, Tom Hanks, Elon Musk, and Shakira, who have been targeted by AI-generated scams. The piece explains how AI tools like VALL-E, Resemble, and Eleven Labs facilitate these scams and offers advice on recognizing and protecting against such frauds. Experts emphasize that while AI technology is advancing, it is not yet widely accessible to criminals, and common sense remains a crucial defense.

The article explores the evolution of the gig economy, highlighting the transition from traditional web-based jobs to platform-based opportunities, such as AI training and content creation on platforms like OnlyFans. It discusses the rise of freelance work facilitated by AI, the varying pay scales, and the challenges of finding stable work in this sector. The piece also touches on the economic impact of platforms like OnlyFans, emphasizing both the financial opportunities and the societal perceptions surrounding such work. The article underscores the precarious nature of gig work, noting the lack of job security and potential risks involved.

In Argentina, phone theft and virtual scams, including WhatsApp fraud and phishing, are on the rise. The article offers practical advice on securing personal data and accounts if a phone or WhatsApp account is stolen. Key recommendations include reporting the theft, blocking the phone's IMEI, changing passwords, and notifying banks. For WhatsApp account theft, users should alert contacts, request account deactivation, and enable two-step verification. Expert Horacio Azzolin emphasizes the importance of reporting thefts to authorities to aid recovery and prevent further fraud.

The Digital News Report 2024 by the Reuters Institute and the University of Oxford highlights a global media crisis characterized by declining interest and trust in news, changing consumption habits, and financial challenges. The report notes a significant drop in news interest in Argentina, with only 45% of people interested compared to 77% in 2017. It also discusses the shift from traditional news platforms to video and social media, with platforms like YouTube and TikTok gaining prominence. The report emphasizes the growing role of influencers in news dissemination and the challenges posed by misinformation, particularly on platforms like TikTok and X. Economic pressures on journalism are increasing, with fewer people willing to pay for news. The report also touches on the cautious acceptance of AI in news production and the need for media to offer diverse perspectives.

The article discusses the evolution and technological advancements in washing machines, emphasizing energy efficiency, water consumption, and innovative features. It highlights various brands like Samsung, Whirlpool, LG, Philco, and Drean, detailing their unique technologies such as Samsung's Ecobubble and Digital Inverter, Whirlpool's Xpert Inverter, and LG's Inverter Direct Drive. The focus is on optimizing energy and water usage, with future goals of further reducing consumption. The article provides guidance on choosing the right washing machine based on efficiency, capacity, and additional features.

The article discusses the challenges and solutions related to the end of the useful life of technological devices, focusing on electronic waste and planned obsolescence. It highlights the concept of extended producer responsibility and the 'right to repair' movement in the US and Europe, advocating for similar initiatives in Argentina. Various local initiatives, such as the Club de Reparadores and Cybercirujas, are mentioned as efforts to promote repair and recycling. The article also touches on accessibility features in technology and the potential pitfalls of AI systems like ChatGPT4o and Gemini, advising cautious use.