The Independent
·Jul 2026
Christmas comes early as Santas gather for an unusual summer tradition
Aalborg in Denmark hosts the annual World Santa Claus Congress, drawing Santas from around the world for parades, competitions, and professional exchanges. Participants from regions including Scandinavia, Asia, and North America celebrate the festive spirit while sharing techniques and camaraderie. Attendees emphasize generosity, joy, and the idea that Christmas is a year‑round feeling.