Esbjörn Guwallius
Jönköping, Sweden
I am a journalist, editor, and occasional developer who loves blending tech with stories that matter. You might’ve seen my work with TV4, Aftonbladet, Finanstidningen, and more recently in Bonnier News, Gota Media & NWT…
Seen in Jönköpings-Posten, Media.nu
Public Service Divides, AI Unites – Media.nu’s Election Survey
Reporting style, Informative: Predominantly factual reporting of a party survey, with some analytical framing and evaluative language.
Political context, Centre: A comparative and broadly balanced account of Swedish parties’ positions, with limited editorial framing rather than a clearly partisan perspective.
Media.nu’s survey of Sweden’s eight parliamentary parties finds that AI policy is the strongest area of agreement: seven parties oppose allowing AI companies to train on Swedish journalism without compensation, although the Moderates are less committal. Public service broadcasting is more divisive, particularly within the governing Tidö bloc, as the Liberals support constitutional protection for public service independence while the Moderates, Christian Democrats and Sweden Democrats defend the existing framework. Parties also differ over media ownership concentration, AI-generated misinformation, protections for journalists and the balance between national security and source protection. All parties support stronger efforts to improve media and digital literacy, but they disagree on regulation, policing and whether journalists should receive special legal protection.
Covert AI recordings, Substack in Swedish – and can we forget how to read?
Reporting style, Balanced: Mostly fact-based reporting and quotations, with some analytical and editorial framing about AI risks, media trends and the decline of reading.
The newsletter examines covert AI-assisted recording of meetings and dates, raising concerns about consent, privacy and the use of tools such as Granola and Claude. Experts from Sweden’s Psychological Defence Agency, AI Sweden, SVT and Recorded Future argue that autonomous bot networks and manipulated real information pose a greater threat than isolated fake images, while journalism must respond through network analysis, verification and on-the-ground reporting. Substack is expanding across the Nordic region under Kajsa Zetterholm, betting on direct writer-reader relationships and paid niche content. The newsletter also covers Meta’s unexplained removal of a local newspaper’s Facebook page, controversy over paid early access to posts on Trump’s Truth Social, the temporarily blocked Paramount–Warner Bros. Discovery deal, and concerns that social-media short videos are weakening sustained reading and concentration.