Laura Glassman

🚀 Innovative, Audience Obsessed Storyteller & Creative Content Strategist: I turn stories into strategies, driving ROI across global markets. Leading US and international creative teams, I develop, produce, and deliver content, audience, and revenue growth on linear and streaming TV, digital, and social channels, as well as podcasts, using data analytics and consumer insights to inform strategy, elevate brands, and measure success. 

My story? I transform insights into action, push the envelope for both unscripted and scripted content, and excite and delight audiences. My leadership has chalked up significant wins in brand, audience, and revenue growth, proving that the right story, well told, can move mountains and metrics.

🔗 If you're passionate about crafting compelling stories that captivate consumers and redefine engagement, let's connect and explore the possibilities.

#ContentStrategy #GlobalMedia #BrandStorytelling #AudienceEngagement

 
Areas of Expertise: 
Content Strategy, Fractional Executive, Digital Content, Emerging Technologies, Program Management, Storytelling, Concept Development, Executive Production, Investment Strategy, Financial Reporting, Production, Programming, Creative Agencies, Talent Agencies, Business Development, Brand Positioning, Content Acquisitions, Digital Video, Consumer Insights, Attribution, Data Analytics, Performance Metrics, Audience Segmentation, Branded Entertainment, Generative AI, Product Integration, Customer Acquisition, International, Broadcast, P&L, Organic and Paid Social Media, IP Ownership, Negotiation, Licensing, Distribution, AVOD, FAST Channels, Google Analytics, Target Demo, Performance Media, CRM, SEO, Influencers, Marketing Campaigns