The article discusses the concept of nepotism in the business world, with insights from Jean-Luc Castro of Audencia Business School and Linda Sage, a keynote speaker and author. Castro defines nepotism and its ethical implications, suggesting that while it is generally viewed negatively in Western cultures, it may be more accepted in places like Morocco or China, provided certain conditions are met. He cites Galleries Lafayette's ethical guidelines as a prudent approach to handling potential nepotism. Sage shares her personal experiences with nepotism in Saudi Arabia and its impact on the work environment. She also references the Credit Suisse CS Global Family 900 database, noting the prevalence of family-owned businesses in Asia. The article contrasts positive examples of nepotism, such as the Rothschild dynasty, with the potential pitfalls of hiring family members, as illustrated by Sage's own experiences. The piece concludes with a reflection on the role of nepotism in the economy and the complexities it introduces into business and personal relationships.