Downtown shops making success of all businesses everyone's business
Downtown Bellingham businesses are increasingly collaborating on events, coordinated marketing and technology to adapt to changing consumer behavior and strengthen the local economy. The RAD Bites food-tour and block-party series attracted more than 350 attendees in 2025 and sold over 400 tickets in 2026, with proceeds supporting the Bellingham Food Bank. A coordinated lunch campaign involving 19 restaurants increased dining-guide traffic by 175% and average lunch revenue by 19%. The Downtown Bellingham Partnership is also using a digital assistant to connect visitors with businesses and events, while working with city and state officials on street programming, vacancies, waterfront connections and other development priorities. The authors argue that downtown's future depends on shared investment and new experiences rather than simply recreating the past.
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Guest commentary advocating collaborative downtown development, supported by visitation and business-performance data.



