Lydia Ko highlights the challenges faced by the LPGA, emphasizing the need for better TV rights deals and investment to boost exposure and growth. Despite a significant drop in viewership, the LPGA is making strides with new sponsorships and partnerships, such as a $55 million deal with Fortinet and collaboration with Sports Media Advisors. The league is experiencing historic growth in prize money, driven by increased sponsorships from companies like FM Global and JM Eagle. While progress is slow, the future of women's golf looks promising with more investment and opportunities for players.

The CeraWeek conference in Houston highlighted the oil industry's outward confidence but underlying anxiety due to Donald Trump's re-election. The event saw a shift from sustainability to energy dominance, with industry leaders praising Trump's policies despite concerns over regulatory uncertainty and potential negative impacts on fuel prices. Activists protested against the administration's environmental rollbacks, while some industry figures expressed worries about the long-term effects of Trump's approach. The conference underscored the US's continued focus on fossil fuel production, raising concerns about climate consequences.