Macaully Moffat

A survey of 2,000 UK adults identifies common group‑travel personalities and highlights the importance of the ‘Chief Vacation Officer’, the friend responsible for organising trips. Commissioned by Samsung, the research promotes the Galaxy Z Fold7 as a tool for managing travel planning through multitasking features. Vicky Pattison supports the campaign, describing the satisfaction and challenges of coordinating holidays. Findings show phones are increasingly central to planning, with difficulties including aligning dates, managing group chats and choosing accommodation, and a desire for devices that allow side‑by‑side viewing and easier multitasking.