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MW
Matt Wright
Sports · United Kingdom
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Business & Economy
Seen in
Clacton, Frinton & Walton Gazette
2
Published work
Clacton and Frinton Gazette
·
Aug 2026
Dean Ashton Reveals Exciting Rewards for EFL Fans
Compare the Market has agreed a five-year partnership with the English Football League covering all 72 clubs, offering supporters access to exclusive prizes, club experiences, community initiatives and a new rewards programme through its app. Former England and Crewe Alexandra player Dean Ashton welcomed the deal and said fans should watch the brand's social media and online channels for opportunities. To launch the partnership, Crewe Alexandra was temporarily renamed “Crewe Alexandr,” with Compare the Market's Aleksandr meerkat mascot representing the club before the start of the new season.
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