Manchester Evening News
·Jul 2026
ITV beauty expert recommends award-winning hair growth serum that's 'so effective' a bottle sells every 30 seconds
ITV This Morning beauty expert Keeks Reid recommends Champo’s Pitta Growth Serum among a range of products intended to support hair growth and reduce shedding. The serum, priced from £34, uses caffeine, tetrapeptides and haritaki extract, and the brand claims that a bottle sells every 30 seconds. Customer feedback is largely favorable, including reports of thicker hair and regrowth, but at least one user saw no improvement after two months. Other recommendations include hair oils, a scalp serum and an anti-breakage brush.