Indonesian Diaspora's Viral Ice Cream Shop in Las Vegas with Nearly One Billion Profit
VOA Indonesia
24. Juni 2024
Indonesian
Creamberry, an ice cream shop in Las Vegas owned by Indonesian diaspora Rosalina Sie, has gained popularity for its unique offerings like the 'Cotton Candy Burrito.' Leveraging social media and diverse menu options, the shop attracts a wide customer base, including tourists. Despite initial challenges and the impact of COVID-19, the business thrives with annual profits nearing one billion rupiah. Rosalina's strategic use of media and continuous menu innovation have been key to her success, and she plans to expand through franchising. The dessert industry in the U.S. is growing, with a market size of $20.4 billion.
BerichtsstilInformativ
The article is mostly factual with some subjective elements about the business success and challenges.
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