Nicola Davis

Unregulated sales of experimental peptides and anabolic steroids in the UK are rising, with health experts warning of serious risks and inadequate regulatory oversight. Specialists report increasing numbers of users influenced by social media and fitness influencers who promote these substances, often sourced from overseas and lacking quality controls. MPs express concern over the ease of access, the growing normalisation of enhancement culture, and the inability of regulatory bodies to keep pace with illegal online markets. The government states that drug sales are a priority under the Online Safety Act and that enforcement efforts continue.

A network of Gencore Global ambassadors and employees has been found promoting and selling illegal steroids and unregulated peptides through a rebranded Telegram channel known as Anabolic By Nature. The group directs followers to the underground market while publicly representing the wellness brand. Gencore’s founder, Darren Wicks, is shown leading the operation and advising users on transporting steroids abroad. Influencers involved use TikTok and Instagram to drive traffic to the platform, despite known health risks associated with the drugs. Experts warn that social media is further normalising steroid culture, blurring boundaries between wellness marketing and illegal drug promotion.