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Olivia Pinnock

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About Olivia
Olivia Pinnock is a London-based fashion writer, lecturer and the founder of The Fashion Debates.

Having previously been Features Editor at 1883 Magazine and Sub-Editor at FAULT Magazine, she now writes for a variety of publications and brands.

She is dedicated to uncovering insightful and fascinating stories in a visually-driven industry and, has a particular interest in sustainable fashion, fashion history and the business of fashion. Her journalism portfolio also includes articles on beauty, travel, art, music, TV and film. Olivia has had the pleasure of interviewing celebrities including Billie Piper, Matt Willis, Laura Mvula, Zara Martin and Tamsin Egerton, and industry figures such as All Saints Creative Director Wil Beedle, Turkish Vogue founding Editor-at-Large Ece Sükan and internationally regarded stylist Mary Fellows.

A passionate advocate for ethical fashion practices, in 2016 Olivia founded The Fashion Debates events. The panel talk evenings bring together experts on topics affecting the industry as far reaching as sweatshop labour, racism, environmental pollution and model health to inspire change.

Olivia’s copywriting portfolio spans website texts, press releases, lookbooks, blogs, SEO keyword texts, window display slogans and product descriptions for clients such as Kurt Geiger, Swatch, Piaget, Wrangler, Fiorelli and Meng.

Additionally, she teaches the Fashion Branding and Journalism module at London Metropolitan University.
Languages
English
Services
Feature Stories Content Writing Corporate Content
+2
Skills
Arts & Books Cultural Fact Checking
Portfolio

Euronews Culture’s 2024 fashion trends preview: What we’ll be wearing next year

28 Dec 2023  |  www.euronews.com
Fashion trends for 2024 are expected to slow down, focusing on soothing colors and reworked classic styles. Experts predict a shift towards a more considered sense of dressing, with trends like upcycled formal wear, calming colors like 'apricot crush,' and utilitarian 'prepare wear.' The Met Gala's theme will boost interest in archival fashion, while the rise of new racket sports challenges traditional elitist perceptions. Key brands and experts provide insights into these evolving trends.

Watch enthusiasts switch gender stereotypes in favour of variety

07 Nov 2023  |  euronews.com
A Deloitte report indicates a trend in the Swiss watch industry towards expanding female watch ranges and sizes. Breitling, traditionally a male-oriented brand, is increasing its offerings for female customers, with CEO Georges Kern aiming for 30% of sales to female customers. Independent watchmaker Beauregard, known for feminine designs, is considering a men's range due to demand. WatchFemme's cofounder Nathalie Veysset argues for the abolition of gender labels in watches, while Arnold & Son's president Bertrand Savary believes the industry is not ready to eliminate these labels, despite a trend of women wearing men's watches. The industry is encouraged to listen to female consumers and involve more women in product development to foster diversity and growth.

Global Fashion Summit 2023: Youth Pressure Industry For Inclusive Sustainability

03 Jul 2023  |  Forbes
The Global Fashion Summit 2023 in Copenhagen emphasized the importance of inclusive sustainability, with youth voices advocating for a 'just transition' in the fashion industry. The Next Gen Assembly, a youth initiative, played a significant role, engaging with industry leaders and policymakers. Key participants included major fashion brands and organizations like Nike, H&M Group, and the Centre for Sustainable Fashion. The event highlighted the need for diverse voices in policy-making and recognized innovative projects like SOLIT! and Avatirna for their contributions to sustainable and inclusive fashion.

Luxury Watchmaking Focuses on Education and Authenticity to Attract Generation Z

31 Mar 2023  |  fr.euronews.com
Luxury watchmaking brands are focusing on education and authenticity to attract Generation Z consumers. Influencers like Dan Rhodes highlight the appeal of mechanical watches in a tech-driven world. Brands such as Rolex, Omega, and TAG Heuer are leveraging social media and young ambassadors to engage this demographic. The industry event Watches and Wonders in Geneva showcases the latest developments, emphasizing the importance of genuine storytelling and cultural connection. Despite Generation Z currently being a small customer base, their growing interest presents a significant opportunity for luxury watch brands.

Watches and Wonders 2023: Geneva, the luxury watch capital

31 Mar 2023  |  www.euronews.com
Watches and Wonders Geneva is the premier event for the horology industry, attracting over 22,000 visitors in 2022 and expected to exceed that number in 2023. The event has grown significantly, partly due to the closure of Baselworld, and now includes 48 maisons. The newly formed Watches and Wonders Geneva Foundation aims to organize premium events globally, with Geneva as the flagship. Key industry figures like Matthieu Humair and Laurent Perves emphasize the importance of unity and the prestige associated with Geneva. The city's deep-rooted watchmaking history and its status as a luxury hub continue to bolster its significance in the industry.

Watches and Wonders 2023: Luxury watch brands lean into education and authenticity to attract Gen Z

31 Mar 2023  |  euronews.com
Luxury watch brands are focusing on education and authenticity to appeal to Generation Z, with 23% of Gen Z wearing traditional watches and 33% valuing watch ownership more now than in recent years. Watches and Wonders Geneva, the industry's annual event, is considering this demographic, especially as it opens to the public. Brands like Vacheron Constantin, TAG Heuer, and Montblanc emphasize the importance of history, culture, and authenticity in their marketing strategies. Influencers and social media play a significant role in reaching younger audiences, as seen with Grand Seiko's approach. Despite Gen Z being a small customer base for luxury watches, there is potential for growth as they show interest in the industry.

Luxury goods: Chopard’s recycled steel watches at Watches & Wonders

28 Mar 2023  |  www.euronews.com
Julia Roberts attended the Watches and Wonders event in Geneva to support Chopard's new sustainability initiative, showcasing a watch made with 80% recycled steel. Chopard, which has been using recycled steel since 2019, aims to reduce the use of virgin steel to 10% by 2025. The brand's efforts in ethical sourcing and traceable supply chains for gold and gemstones were highlighted, with co-president Caroline Scheufele expressing hope that their actions would inspire the industry.

How To Curb Clothing Consumption?

31 Jan 2023  |  www.thefuturelaboratory.com
The article discusses the urgency of reducing clothing consumption in light of the climate crisis, highlighting innovative approaches by fashion brands to diversify revenue streams beyond traditional product sales. Christopher Kane's More Joy range is launching a club night, while Priya Ahluwalia sells coffee table books and prints. EBIT, founded by Simon Whitehouse, explores mental health through digital fashion and other media. These initiatives require significant investment but are seen as necessary steps towards sustainability.

Why I loved Dame Vivienne Westwood

28 Jan 2023  |  www.euronews.com
Dame Vivienne Westwood, a pioneering fashion designer and activist, was laid to rest in Derbyshire, England. Known for her iconic designs and punk rock spirit, Westwood's influence extended beyond fashion into activism. Tributes poured in from notable figures like Sir Paul McCartney and Julian Assange. Despite criticisms, including accusations of tax avoidance and greenwashing, Westwood remained committed to her values and inspired a new generation of fashion enthusiasts and activists. Her legacy is celebrated for its defiance of norms and unwavering commitment to speaking truth to power.

Sustainable bling: the London jewellers changing the game for lab-grown diamonds

06 Jan 2023  |  euronews.com
In London, a new generation of jewellers is emerging in areas like Fitzrovia and Marylebone, offering lab-grown diamonds as an alternative to traditional luxury jewellery spots like Hatton Garden and Bond Street. Brands like Matilde Jewellery, Lark & Berry, and Kimaï are targeting a younger demographic with more affordable and sustainable options. Lab-grown diamonds, which are physically identical to mined ones, are gaining popularity due to their lower cost and ethical production. Sales of these diamonds have increased from 4% to 10% of the overall market from 2019 to 2022. Kimaï emphasizes traceability and sustainability, using renewable energy in their production. The trend reflects a shift in consumer values towards accessibility, sustainability, and innovation, challenging the traditional diamond industry.

Fashion Attendees At Cop27 Say Meaningful Targets And Greenwashing Are Key Concerns

09 Nov 2022  |  Forbes
The fashion industry is actively participating in COP27 in Sharm El Sheikh, with key concerns being meaningful sustainability targets and greenwashing. Global Fashion Agenda launched its Fashion Industry Target Consultation in partnership with UNEP. Representatives from Zalando, Green Fashion, and AMSilk are present, emphasizing the importance of sustainable practices and materials. The event provides a platform for fashion stakeholders to engage with global leaders and push for concrete measures to address climate change.

New Documentary Urges Sustainable Fashion Movement Not To Leave Animals Out Of The Picture

08 Sep 2022  |  Forbes
A new documentary, 'Slay,' co-produced by one of the directors behind 'Cowspiracy,' investigates the impact of animal-based materials in the fashion industry. Directed by Rebecca Cappelli, the film explores the supply chains of leather, fur, and wool across seven countries, highlighting the social and environmental impacts. The documentary features expert voices and aims to broaden the conversation around sustainability to include animal rights. Cappelli emphasizes the need for a balanced approach to sustainability, addressing both synthetic and animal-derived materials. The film also advocates for the ethical treatment of animals and the need for systemic change in the fashion industry.

Woolmark Launches Global Anti-Synthetic Textiles Campaign

05 Sep 2022  |  forbes.com
The Woolmark Company has initiated an anti-synthetic fiber campaign to highlight the environmental impact of synthetic textiles and advocate for wool as a sustainable alternative. The campaign, which includes a 60-second film and digital advertising, emphasizes wool's natural, biodegradable, and renewable qualities. It is based on reports that synthetic fibers contribute significantly to microplastic pollution and fossil fuel consumption. Woolmark's managing director, John Roberts, underscores wool's biodegradability and the fiber's long lifespan in wardrobes, suggesting its role in a circular fashion model.

UK Garment Manufacturers Launch Federation To Make Leicester A Sustainable Sourcing Hub

26 Jul 2022  |  Forbes
Garment suppliers in Leicester have formed the Apparel and Textile Manufacturers Federation to promote sustainable manufacturing in the region. The federation aims to improve the reputation of Leicester's garment industry, which has been marred by scandals involving poor working conditions. It seeks to ensure fair treatment of suppliers and educate brands on the true cost of UK manufacturing. The initiative has received support from local government and educational institutions, and aims to encourage British brands to produce more locally.

These Fashion Brands Are Breaking The Stigma On Neurodivergence

15 Jul 2022  |  Forbes
LinkedIn's addition of 'dyslexic thinking' as a skill has sparked a broader discussion on neurodiversity, highlighting the strengths of neurodivergent individuals in creativity and problem-solving. Independent fashion brands like No One True Anything, EBIT, and Doyenne are leading efforts to embrace and support neurodivergence through unique designs and collaborations. These brands aim to challenge stereotypes and promote inclusivity, with some proceeds supporting related charities. The article emphasizes the importance of fair treatment and compensation for neurodivergent talent in the fashion industry.

A history of Haute Couture - spotlight on fashion world's biggest star

06 Jul 2022  |  www.euronews.com
Haute Couture Week has returned to Paris for its first fully in-person event since the pandemic, showcasing the resilience and adaptability of the fashion industry's most prestigious sector. Key highlights include Jean Paul Gaultier's transition to guest designers, with Olivier Rousteing of Balmain taking the helm for the autumn/winter 22 season, and Demna Gvasalia presenting Balenciaga's third haute couture collection since 1968. Juana Martín made history as the first Spanish female designer on the official schedule. The Fédération de la Haute Couture, which regulates the industry, continues to uphold strict standards while embracing technological innovations. Despite challenges from the pandemic, the war in Ukraine, and a volatile global economy, haute couture remains robust, supported by a growing number of ultra-wealthy clients.

Half Of Fashion’s Materials Now Come From Sustainable Sources, But More Needs To Be Done To Meet Climate Goals

27 Jun 2022  |  Forbes
The 2021 Material Change Insights Report reveals that 50% of materials used by 292 fashion companies are now sustainable, up from 44% in 2020. Textile Exchange, the non-profit behind the report, emphasizes the need for 'dematerialization' to further reduce material dependence. The report shows progress in circular business activities, with more companies engaging in re-commerce. Liesl Truscott of Textile Exchange highlights the shift from using sustainable materials in select collections to phasing out conventional ones entirely. The organization aims to align its benchmarks with the UN's Sustainable Development Goals, targeting a 45% reduction in greenhouse gas emissions from textile production by 2030.

Watches and Wonders 2022: An industry entrenched in tradition embraces high tech

03 Apr 2022  |  www.euronews.com
The Watches and Wonders 2022 event showcases the luxury watch industry's embrace of high-tech innovations, driven by the pandemic's push towards digitalization. Key highlights include Baume et Mercier's AR virtual try-on, IWC Schaffhausen's Cyberloupe 2.0, and Rebellion Timepieces' robot for quality control. Louis Moinet's successful NFT venture and TAG Heuer's groundbreaking use of lab-grown diamonds and solar-powered technology underscore the industry's blend of tradition and modernity. These advancements aim to enhance customer experience and expand market reach, making luxury timepieces more desirable in the digital age.

Watches and Wonders 2022: Can a luxury timepiece create a better future for the planet?

03 Apr 2022  |  www.euronews.com
Sustainability is a key focus at the Watches and Wonders 2022 event in Geneva, where leading watch brands like Van Cleef & Arpels, Oris, and Chopard are showcasing their efforts to incorporate responsible sourcing, renewable energy, and recycled materials into their operations. These brands are not only reducing their environmental impact but also engaging in initiatives like beach clean-ups and ethical gold sourcing to make a positive difference. The event highlights the growing importance of corporate social responsibility in the luxury watch industry.

Watches and Wonders 2022: Return of physical show is 'like a school reunion!'

Fashion and Protest: How Blue and Yellow might become the new black

05 Mar 2022  |  www.euronews.com
During Milan Fashion Week, the most impactful street style was seen in global protests supporting Ukraine, with demonstrators donning blue and yellow. The fashion industry is also showing solidarity, with Giorgio Armani hosting a silent show and celebrities like Greta Lee wearing supportive outfits. Fashion has long been a medium for protest, from historical examples like Katharine Hamnett's slogan t-shirts to modern digital clothing by DressX. As the war in Ukraine continues, blue and yellow are becoming symbols of resistance and solidarity across various platforms.

Fashion and Blockchain: How Louis Vuitton and friends are digitising your threads

19 Feb 2022  |  www.euronews.com
Fashion brands are increasingly adopting blockchain technology to enhance transparency and combat counterfeit goods. Brands like Louis Vuitton, Prada, OTB, and Cartier are part of the Aura consortium, which uses blockchain to provide consumers with product authenticity and ownership certificates. Designer Martina Spetlova uses blockchain to verify sustainability claims, while Sheep Inc. initially rejected blockchain due to environmental concerns but is developing a carbon accounting platform. The trend signifies a cultural shift towards greater transparency in the fashion industry.

Fashion Trends 2022: How will designers help us all feel good again?

20 Dec 2021  |  euronews.com
Fashion trends for 2022 are influenced by the pandemic, with a focus on comfort and sustainability. Textures inspired by nature, bold colors, and attention to detail in design are predicted. Sustainable materials like Mylo and Piñatex are gaining popularity, and brands are investing in environmentally-friendly practices. Femininity and sex appeal are also expected to be prominent, with inspirations from the British Regency era and upcoming media like Bridgerton.

Fashion 2022: How are designers getting to grips with the metaverse?

02 Dec 2021  |  www.euronews.com
Fashion brands are increasingly exploring the metaverse, with digital clothing collections and collaborations with gaming platforms becoming prominent. Gucci and Balenciaga have led the way with virtual spaces and in-game outfits, while Adidas and John Lewis are also making strides. Experts like Kristina Dimitrova and Charli Cohen emphasize the merging of physical and digital identities, predicting more interoperability in digital fashion. The metaverse, bolstered by tech giants like Facebook and Microsoft, is set to transform how fashion is marketed and experienced, with significant developments anticipated in 2022.

Feeling lost? How digital fashion is missing that key element of touch

13 Nov 2021  |  www.euronews.com
Digital fashion is transforming the industry by enabling designers and consumers to interact with clothing in new ways, but it lacks the tactile experience of traditional fashion. Neuropsychologist Anabel Maldonado explains that touch creates an emotional response, influencing our clothing choices. Tommy Hilfiger's adaptive clothing line caters to neurodiverse individuals with sensory sensitivities. Fashion designer Sabinna Rachimova emphasizes the importance of fabric touch in her design process. 3D design software offers efficiency and waste reduction, yet some designers are hesitant to forgo physical samples. SwatchOn's collaboration with CLO to create digital fabric samples and Tanvas's technology to simulate the feel of materials on screens are innovations bridging the gap. Despite technological advancements, the need for a sensory connection in fashion remains strong.

Sustainable Fashion Wants Brands To Redefine Business Growth

24 Sep 2021  |  Forbes
Asket, a menswear brand, is consciously capping its growth to align with its mission of sustainable fashion, aiming for a maximum of 60% annual growth. The fashion industry, traditionally driven by fast fashion, faces challenges in balancing growth with sustainability. The British Fashion Council's Circular Fashion Ecosystem report and the upcoming Copenhagen Fashion Summit highlight the need to redefine prosperity and growth. Brands like Zalando and Birdsong are adopting circular initiatives and fair profit distribution to address these challenges. The finance sector and consumer behavior also play crucial roles in supporting sustainable business models.

Shoppers Don’t Trust Fashion Brands’ Sustainability Claims. A New Transparency Tool Wants To Change That.

22 Jul 2021  |  Forbes
Fashion brands' sustainability claims are often met with skepticism, with a significant portion of consumers distrusting these assertions. The Higg Index Sustainability Profile, a new digital trustmark, aims to address this issue by providing transparent and credible data on the environmental impact of products. Already adopted by major brands like H&M, Norrøna, and Amazon, the tool offers a comprehensive rating system similar to energy efficiency labels. Developed by Higg, a public-benefit technology company, in collaboration with the Sustainable Apparel Coalition, the trustmark seeks to enhance consumer trust and drive better decision-making in the fashion industry. Despite some industry skepticism, particularly from smaller brands, Higg is committed to making its tools more accessible and continuously improving its data and methodologies.

Manufacturer Of Recycled Material Econyl Launches Online Fashion Store

05 Jul 2021  |  Forbes
Aquafil, the company behind the regenerated nylon fabric Econyl, has launched an e-commerce platform featuring products from 15 brands that use Econyl. The initiative aims to meet market trends in sustainability and online sales. The platform offers a range of products, including clothing and accessories, and allows customers to filter by values such as vegan and zero waste. The company has also hired a catalogue specialist and adjusted its digital team to manage the shop. The website includes a magazine focused on sustainability education.

Holograms, CGI And Zendaya. Behind The Scenes Of The Green Carpet Fashion Awards

08 Oct 2020  |  Forbes
Zendaya wins the first Green Carpet Fashion Award for her inclusive work in fashion. The awards, organized by Camera Nazionale della Moda Italiana and Eco-Age, will be broadcast using advanced technology like holograms and CGI due to the pandemic. The event aims to draw audiences with celebrity appearances and innovative visuals, transforming Milan's Teatro alla Scala into a virtual garden paradise. The production, directed by Giorgio Testi and produced by Pulse Films, emphasizes sustainability and creativity, with contributions from Northhouse and ARHT Media. The awards highlight the importance of sustainability in fashion, even amid global challenges.

Do Coco Chanel’s Nazi Connections Matter For Fashion Today?

01 Oct 2020  |  Forbes
A new retrospective of Gabrielle ‘Coco’ Chanel's work, 'Gabrielle Chanel. Fashion Manifesto', opens in Paris amidst renewed scrutiny of her Nazi affiliations during WWII. While the exhibition does not focus on her controversial past, the current climate, influenced by the Black Lives Matter movement, has sparked debate on the importance of acknowledging the full history of celebrated figures. Chanel's minimalist and austere design philosophy is said to reflect her far-right ideologies. The Chanel brand, now worth $32 billion and co-owned by the Wertheimer family, acknowledges Chanel's actions during the war but distances the current brand from her past. Critics argue that brands with problematic histories have a moral obligation to contribute to the communities they once harmed and that confronting the past is essential for an honest and fair future in fashion.

5 Films From London Fashion Week That Capture The Mood Of The Pandemic

22 Sep 2020  |  Forbes
London Fashion Week 2020 showcased a more reflective and human side of fashion, with designers using digital formats to capture the collective emotions of the pandemic. Michael Halpern celebrated frontline workers, Christopher Kane shared his lockdown experiences, Emma Hill offered a playful retrospective, Palmer//Harding featured family members, and Osman Yousefzada addressed race and privilege. The films highlighted personal and societal reflections, with a strong emphasis on resilience and hope.

Sweat Crystals And Petal Sequins: Meet The Biomaterialist Growing Fashion In Lockdown

17 Aug 2020  |  Forbes
Alice Potts, a material researcher, gained attention for her innovative athleticwear covered in crystals grown from sweat. During the pandemic, she explored new biomaterials, creating bioplastic sequins from natural waste. Potts envisions a future where biomaterials are locally sourced and sustainable. Despite challenges, she remains optimistic about the potential of biomaterials to address fashion's sustainability issues. Her work, blending science and fashion, continues to push boundaries and challenge social stigmas.

Vivienne Westwood And The Age Of Mainstream Punk

12 Mar 2020  |  Forbes
Vivienne Westwood's fall/winter 2020 show at Paris Fashion Week, directed by Andreas Konthaler, emphasized sustainability and activism, featuring designs inspired by environmental catastrophe survival. The collection included GOTS-certified organic cotton, FSC-certified viscose, and recycled materials. The show highlighted the tension between fashion's environmental impact and its potential for raising awareness. The brand's aesthetic has evolved to reflect activism, resonating with the current vogue for protest. The article also mentions other brands like Stella McCartney, Saint Laurent, and Balenciaga for their sustainability efforts.

Guo Pei Talks Chinese Couture And That Rihanna Dress At Her First U.K. Catwalk

12 Nov 2019  |  Forbes
Chinese couturier Guo Pei gained international fame when Rihanna wore her design to the Met Gala, leading to her couture house's recognition beyond China. Pei defines success by the lasting impact of her work and appreciates the attention Rihanna's choice brought. She showcased her Alternate Universe collection at the Victoria and Albert Museum's Fashion in Motion event, highlighting her designs' artistry and craftsmanship. Pei's work challenges perceptions of Chinese fashion, moving from fast fashion to luxury, and she sees couture's future in emerging markets like China. Despite the legal designation of haute couture being tied to Paris, Pei became the first Chinese guest member of the Chambre Syndicale de la Haute Couture, reflecting globalization's influence on fashion.

Princess Of Punk Fashion Designer Zandra Rhodes Celebrates 50 Years In Business

24 Oct 2019  |  Forbes
Dame Zandra Rhodes, renowned for her vibrant prints and bold designs, celebrates 50 years in the fashion industry with an exhibition at London's Fashion and Textile Museum, which she founded in 2003. Despite initial struggles, Rhodes' unique vision led to international success, with her designs worn by icons like Elizabeth Taylor, Jacqueline Kennedy, and Princess Diana. The exhibition showcases her timeless creations and highlights her significant contributions to fashion, including her influence on the 'Princess of Punk' movement. Rhodes continues to live above the museum, embodying her distinctive style and legacy.

Unmade Raises $5.62 Million For On-Demand Fashion Manufacturing

10 Jul 2019  |  Forbes
Unmade, a British fashion software company specializing in on-demand manufacturing to reduce waste, has secured $5.62 million in a series A funding round led by Octopus Ventures, with additional investments from MMC Ventures, Felix Capital, and others. The company, co-founded by Ben Alun-Jones, Kirsty Emery, and Hal Watts, offers a digital solution for knitwear and print customization, used by brands like Farfetch and Rapha. The new funds will support global expansion, technology development, and team growth in Europe and the U.S.

Kering Group Bans Working With Models Under 18

16 May 2019  |  Forbes
Kering Group, the parent company of luxury fashion brands such as Gucci, Saint Laurent, and Balenciaga, has announced a new policy banning the use of models under 18, effective from the fall/winter 20/21 fashion show season. This decision follows their 2017 policy of not working with models younger than 16 and is part of their commitment to ethical practices in the fashion industry. The move comes amid increasing pressure to regulate the treatment of models, highlighted by past accusations of sexual misconduct against prominent photographers and legislative actions in countries like France. Kering's executives emphasize the responsibility of their brands to promote positive role models and appropriate working conditions.

What Is Metal-Free Leather And Why Are Brands Promoting It As Sustainable?

10 May 2019  |  Forbes
ATP Atelier and other brands are promoting metal-free leather as a sustainable alternative to traditional chrome-tanned leather. Metal-free leather, primarily vegetable-tanned, avoids the environmental and health risks associated with chrome tanning, such as water contamination and worker health hazards. Despite its benefits, vegetable-tanned leather has limitations in color consistency and stiffness, which brands are working to overcome. Alternatives like metal-free nappa leather and innovative materials like fish leather and Pinatex are being explored. The debate continues on whether using by-products from the food industry is more sustainable than oil-based vegan leathers.

Progress In Sustainable Fashion Has Slowed By A Third In The Past Year

07 May 2019  |  Forbes
Sustainability progress in the fashion industry has slowed by a third over the past year, according to the Pulse of The Fashion Industry report by Global Fashion Agenda, Boston Consulting Group, and Sustainable Apparel Coalition. The Pulse Score increased by four points to 42, compared to a six-point rise in 2018. Despite this, clothing purchases are projected to rise significantly, widening the gap between sustainability progress and industry output. The report highlights the need for fashion companies to scale sustainable strategies, develop disruptive technologies, and for government and investor intervention to accelerate change. Consumer awareness of sustainability is growing, with many switching brands for responsible practices.

FTC Cautions Lab-Grown Diamond Brands On Sustainability Claims

10 Apr 2019  |  Forbes
The Federal Trade Commission (FTC) has issued warnings to eight jewelry brands for misleading sustainability claims in their marketing of lab-grown diamonds. The FTC emphasized the need for clear and quantifiable claims to avoid deceiving consumers. Concerns were also raised about the lack of clear identification of lab-grown gems. The FTC's actions followed complaints from the public and competitors. While some industry players like Alrosa and De Beers are making efforts to improve sustainability, the overall environmental impact of both mined and lab-grown diamonds remains complex and requires greater transparency and regulation. Laura Chavez of Lark & Berry supports the view that lab-grown diamonds are more sustainable, citing reduced land displacement, emissions, and water usage compared to mined diamonds.

The Growing Popularity Of Fashion Exhibitions

14 Mar 2019  |  Forbes
Fashion exhibitions are gaining popularity, with major museums like the Victoria & Albert Museum in London and The Met Museum in New York setting attendance records. These exhibitions not only benefit museums but also help fashion brands reach new audiences and showcase their legacies. Notable exhibitions include 'Christian Dior: Designer of Dreams' and 'Alexander McQueen: Savage Beauty.' Fashion houses like Yves Saint Laurent and Giorgio Armani have embraced archiving and museum exhibitions to enhance their brand storytelling. Smaller museums and galleries are also tapping into this trend, supporting both established and emerging designers.

Fashion CEOs Told To Urgently Address Their "Catastrophic Impact" On Climate Change

24 Jan 2019  |  Forbes
At the World Economic Forum's annual meeting in Switzerland, fashion CEOs were urged to urgently address climate change. The Global Fashion Agenda presented the CEO Agenda report, developed with major fashion companies, highlighting eight industry priorities. Despite progress in chemical use, circularity, and equality, the fashion industry's 1.2 billion tons of greenhouse gas emissions annually require more action. The report calls for leadership in the fashion industry to meet the Paris Agreement's goal of keeping global warming below 1.5 degrees Celsius. Key priorities include supply chain traceability, efficient resource use, and fair work environments. Industry leaders from H&M Group, Nike, and Target expressed their commitment to sustainability and the circular economy.

5 Innovative Fashion Materials Made From Food By-Products

23 Jan 2019  |  Forbes
The fashion industry's reliance on traditional fabrics like cotton and synthetic materials has raised sustainability concerns. Innovations in sustainable materials are being showcased at the Future Fabrics Expo in London, organized by The Sustainable Angle. Companies like Piñatex, Orange Fiber, Parblex, Agroloop BioFibre, and Vegea are developing fabrics from food by-products, offering environmentally friendly alternatives to conventional materials. These innovations provide additional income for farmers, reduce waste, and offer cruelty-free options, with some receiving support from luxury brands and institutions like the EU and the H&M Foundation.

Sustainable Fashion Searches Surged In 2018

20 Nov 2018  |  Forbes
Sustainable fashion has seen a significant increase in consumer interest in 2018, with Lyst's fashion search engine reporting a 47% rise in searches for ethically made products. Brands like Veja, Reformation, and Nanushka have gained popularity, with Veja's V10 sneaker and Reformation's Thelma dress being among the most searched items. Meghan Markle's fashion choices, known for their sustainability, have also influenced this trend, causing a 200% surge in searches for brands she wears.

Supermodel Arizona Muse Calls On Fashion To Take Responsibility For Biodiversity

05 Nov 2018  |  Forbes
Arizona Muse, an American supermodel, is advocating for the fashion industry to take responsibility for its impact on biodiversity. She collaborates with The Sustainable Angle and Synchronicity Earth, and will launch a sustainable fashion line. Muse's involvement was inspired by Jessica Sweidan of Synchronicity Earth. The charity's event series, Fabric of Life, aims to educate high-net-worth individuals on fashion's environmental impact, featuring talks, tours, and screenings. The series highlights the urgent need for innovation in sustainable fashion, addressing issues like water depletion and deforestation affecting various species.

New Docu-Series And Creative Agency Aims To Make Sustainable Fashion Stylish

24 Oct 2018  |  Forbes
A new creative agency, Fashion 4 Change, co-founded by Charney Magri, aims to make sustainable fashion appealing through engaging content. The agency's first project, a documentary series titled 'Catwalk To Creation,' premiered at the UN and seeks mainstream distribution. The series, co-produced with Ramzi Moutran, features interviews with leaders in fashion and sustainability. Fashion 4 Change plans to collaborate with ethical brands to create stylish, aspirational content, leveraging Magri's extensive experience in fashion and advertising.

Richard Quinn: London Fashion Week's Emerging Star Who Learnt Business From His Dad

18 Sep 2018  |  Forbes
Richard Quinn, a rising star in the fashion industry, gained significant attention when Her Majesty The Queen attended his show at London Fashion Week to present him with an award. Quinn attributes his business acumen to his father rather than formal education, emphasizing intuition and common sense. His business model, which includes both a print studio and a womenswear label, has proven successful, with collaborations with major retailers and a growing number of stockists. Despite the rapid growth, Quinn remains cautious and focused on sustainable expansion. His partnership with Epson has enhanced his print studio, which he sees as a crucial part of his business. Quinn's pragmatic approach and dual business strategy position him as a notable figure in the fashion industry, with potential for significant future contributions.

British Vogue And Elle UK Battle For Best September Issue

01 Aug 2018  |  Forbes
The September issues of British Vogue and Elle UK are competing for prominence, with British Vogue featuring Rihanna and Elle UK focusing on sustainable fashion. Elle UK's edition includes interviews with activists like Livia Firth and designer Stella McCartney, and features model Slick Woods. Despite the challenge of promoting sustainability in a traditionally consumer-driven issue, Elle UK aims to attract values-driven millennials. Survey results indicate a growing interest in sustainable fashion among readers. The competition is highlighted by British Vogue's historic cover featuring Rihanna.

'There's No Rules Anymore' Not Just A Label's Stefan Siegel On 10 Years As Fashion's Black Sheep

31 Jul 2018  |  Forbes
Not Just A Label (NJAL), a platform for emerging fashion talent, celebrates its 10-year anniversary with a new website, business strategy, and its first investment round of $1 million. Founder Stefan Siegel reflects on the journey, emphasizing the shift from traditional fashion industry practices to more disruptive, inclusive models. NJAL's move from London to LA has allowed for greater creative freedom and operational efficiency. The company plans to introduce a subscription model to support designers and host global events, aiming to provide tools for faster business growth. Siegel remains committed to ethical fashion and small-scale production, positioning NJAL for a disruptive future in the fashion industry.

No One In Fashion Is Surprised Burberry Burnt £28 Million Of Stock

20 Jul 2018  |  Forbes
Burberry's recent revelation of burning £28.6 million worth of unsold stock has sparked outrage among investors and consumers, though it is a common practice in the luxury fashion industry to maintain exclusivity and protect brand equity. The practice is financially incentivized in the U.S. due to customs regulations. Despite Burberry's efforts to address waste through partnerships and sustainability initiatives, the issue of overproduction remains a significant challenge. The article highlights the broader industry trend of destroying unsold goods, with other brands like H&M and Richemont also engaging in similar practices. The shift in consumer values towards sustainability and social responsibility poses a challenge for traditional luxury brands.

This Company Turns Your Scrap Fabric Into Beautiful Branded Accessories

16 Jul 2018  |  Forbes
Kapdaa, a company co-founded by Nishant Parekh, transforms fabric offcuts into branded accessories, helping fashion brands like Selfridges and Halston Heritage reduce waste and protect intellectual property. Initially a B2C company, Kapdaa now creates a range of products from notebooks to slippers, supporting traditional skills and promoting sustainability. The business model is both economically and morally appealing, with clients investing in quality marketing materials. Other companies like Zero Waste Daniel also exemplify the benefits of upcycling textile waste.

UK Tier 1 Exceptional Talent Visas Extended To Fashion Professionals

06 Jul 2018  |  Forbes
The UK's Tier 1 Exceptional Talent visa has been extended to include the fashion industry, allowing top fashion designers to work in the UK. This move, supported by the British Fashion Council, Arts Council for England, Home Office, and Department for Culture, Media and Sport, aims to attract high-level talent to the UK’s luxury fashion houses. The British Fashion Council will now endorse these visas, recognizing the significant economic and cultural contributions of the fashion industry. The extension is seen as a positive step in supporting the creative industries amid Brexit concerns.

5 Influencer Marketing Trends With Amber Venz Box

28 Jun 2018  |  Forbes
Amber Venz Box, founder of rewardStyle and LIKEtoKNOW.it, discusses the evolution of influencer marketing, emphasizing the shift towards mobile platforms and the importance of understanding cultural differences in global markets. She highlights the need for quantifiable metrics in influencer marketing, the significance of consumer intent, and the necessity for brands to invest in mobile-friendly e-commerce solutions. Venz Box's insights underscore the growing professionalism and strategic importance of influencer marketing in the digital age.

The Fashion Opportunity For Luxury Plastic Alternatives

26 Jun 2018  |  Forbes
The rise in consumer demand for reusable items such as water bottles and coffee cups presents an untapped opportunity for luxury fashion brands. The market for reusable products is growing, with significant sales increases reported by retailers like Argos and Robert Dyas. High-end brands like S’Well have demonstrated the potential for premium reusable items, with collaborations and personalized offerings. While some high street and affordable luxury brands have entered the market, major designer labels have yet to capitalize on this trend. The article suggests that luxury brands could leverage their influence to make sustainability fashionable and align with consumer values, potentially benefiting the brands in the long term.

Fashion. Business. Spirituality. The Book Changing The Industry's Mindset

19 Jun 2018  |  Forbes
Farah Liz Pallaro's new book, 'Fashion. Business. Spirituality.', serves as a guide for fashion students and professionals to safeguard their mental health, blending memoir and self-help elements. The book addresses the toxic work environments in the fashion industry, highlighted by recent high-profile suicides. Pallaro's extensive experience in the industry lends credibility to her call for integrating spirituality and self-development into professional and educational settings. The book has received significant interest, selling out initial stock and expanding distribution. Pallaro aims to foster a community of 'light workers' to drive positive change in the industry.

Cordwainers: The 700 Year Old Livery Still Supporting The UK's Footwear Talent

11 Jun 2018  |  Forbes
The Worshipful Company of Cordwainers, a historic livery company in London, continues to support the UK's footwear talent through initiatives like the National Footwear Student Awards. The event, held at Clothworkers Hall, showcased the company's commitment to tradition and modernity, awarding top students from London College of Fashion, De Montfort University, and University of Northampton. The company, led by Master Patrick Peal, provides significant financial support to footwear education and is exploring new initiatives, including a competition for sixth form students. The Cordwainers' efforts highlight the enduring relevance of traditional crafts in a rapidly changing world.

Fashion Subscription Boxes Show No Sign Of Slowing As Sales Hit £597 Million

11 Jun 2018  |  Forbes
Fashion subscription box sales in the UK have reached £597 million annually, with 16% of the population subscribing. Millennials, particularly those aged 25 to 34, are the key demographic, with men spending more than women. The trend is expected to grow, with 19% of Brits having signed up for a subscription service in the past six months. Despite high street footfall declining, as reported by the BRC-Springboard Footfall and Vacancies Monitor, fashion entrepreneurs see potential in subscription services. Brands like Fabletics have found success, and others such as Glitz Box, Hop Hosiery, and Le Tote are emerging in response to consumer demand. The 'lipstick effect' is driving consumers to make small, feel-good purchases, with an average monthly spend of £57.42 on fashion subscription boxes.

Can This T-Shirt Reduce Air Pollution?

05 Jun 2018  |  Forbes
Italian independent loungewear brand Kloters is set to launch the world's first pollution-absorbing t-shirt, RepAir, which features a patented chest pocket insert made of a special fabric called The Breath. Developed by Anemotech, this fabric can absorb harmful pollutants and neutralize odors. The t-shirt, made of 100% cotton, is designed to offset the emissions of two cars, with the insert recommended to be replaced annually. Kloters' Co-Founder Federico Suria aims to make sustainable fashion widely accessible and plans to expand the RepAir line with more products.

The Problem With The Term 'Ethical Fashion'

29 May 2018  |  Forbes
The term 'ethical fashion' lacks the clear, positive associations of consumer movements like 'craft beer' or 'clean beauty.' Despite growing interest, evidenced by increased Google searches, the term's vagueness and the non-immediate impact of fast fashion's faults on consumers make it less compelling. Ethical fashion's broad definition opens it to criticism, as seen with H&M's 'conscious collection,' which has been scrutinized despite its use of recycled and organic fabrics. Brands like Elvis & Kresse and Nudie Jeans, while pursuing sustainability, face challenges due to the diverse interpretations of ethics. The article suggests that ethical fashion requires a strong marketing campaign and that brands should clearly communicate their unique ethical values to resonate with consumers.

New Concept Store 50M Opening In London To Support Emerging Designers

25 May 2018  |  Forbes
50M, a new concept store launching in London's Belgravia neighborhood, aims to support emerging luxury fashion and lifestyle brands with a more supportive business model. The store, created by art collective Something and Son, will offer rail rental space and a small commission on sales, co-working space for designers, and a mentoring program with industry professionals. Founding members include designers Daniel Fletcher, Ka Wa Key, and Ryan Lo, among others. The store's flexible design allows for various uses, and an online shop will also be launched to complement the physical space.

The Rise of Influencer Marketing in the Fashion Industry

27 Sep 2017  |  The Fashion Law
The article discusses the shift in marketing within the fashion industry from traditional celebrity endorsements to influencer marketing. It highlights the impact of influencers like Nicki Minaj and Selena Gomez on brand engagement and the growing importance of social media stars and fashion bloggers in promoting products. The article also covers the findings of the 'The Rise of Influencers' report by Fashion and Beauty Monitor, which shows a significant number of brands integrating influencer marketing into their strategies. It emphasizes the importance of engagement over follower count and the effectiveness of influencers in targeting specific audiences. The Influencer Group's successful campaign with LAB Series and Joshua Kane is mentioned, as well as The Retail Trust's initiative with the Fashion Retail Academy. The article also touches on the challenges of measuring ROI in influencer marketing and the potential for long-term partnerships between brands and influencers.

Profile interview with the co-founders of Tripl Stitched menswear brand for The Holborn

A feature piece on the influence of bohemianism on fashion for IN London Magazine

Top 10 Trends from London Fashion Week SS17

03 Oct 2016  |  LDNFASHION
The article provides a rundown of the top ten fashion trends from London Fashion Week for the upcoming SS17 season. Trends include the continuation of frills, a preference for lavender and violet colors, cyber goth aesthetics, sketchbook-inspired prints, cartoonish florals, a nod to the 1990s clubbing scene, metallic fabrics, ghostly gauze dresses, buckles as a fashion statement, and strong monochrome stripes. The article references various designers and brands that showcased these trends, indicating what to expect in the next fashion season and how these styles reflect a mix of old and new influences.

What Do The Fashion Industry’s Muslim Women Think of Dolce & Gabbana’s Abaya Collection

29 Jan 2016  |  Medium
Dolce & Gabbana has launched their first collection of abayas and hijabs, targeting the luxury market in the Middle East, where sales of personal luxury goods reached $8.7 billion in 2015. The collection has been met with mixed reactions from Muslim women in the fashion industry. Marriam Mossalli of Niche Arabia criticized the collection for lacking sophistication and originality. Farzana Baduel of Curzon PR praised the collection for promoting inclusion and tolerance. Faye Bee, an Australian blogger, expressed excitement but noted the collection caters to wealthy clientele. Nazmin Alim from Aab welcomed the move as beneficial for the modest fashion sector. The article discusses the financial and cultural implications of Western fashion brands entering the Middle Eastern market and the potential for increased inclusivity in fashion.
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