BBC News Brasil
·Jul 2026
'Mother, I think I'm going to die': the dark side of the 'Brazilian butt lift' boom in the United Kingdom
Rapid growth of the United Kingdom’s poorly regulated cosmetic injectables market has exposed patients to serious harm, including deaths and severe infections linked to non‑surgical Brazilian butt lift procedures. Investigations revealed widespread unsafe practices, unqualified practitioners, and circulation of illegal or counterfeit products, while regulatory responsibility remains fragmented among police forces, local councils, and health authorities. Despite long‑standing warnings and mounting evidence of risk, comprehensive licensing and enforcement systems in England and Scotland remain years away from full implementation, leaving consumers vulnerable as the sector continues to expand.