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Sobre Esbjörn

Sou jornalista, editor e desenvolvedor ocasional que gosta de combinar tecnologia com histórias que importam. Talvez você tenha visto meu trabalho na TV4, Aftonbladet, Finanstidningen e, mais recentemente, nos títulos da Bonnier News, Gota Media & NWT. Minha newsletter Media.nu está disponível no Substack. Além da minha expertise em conteúdo, sou desenvolvedor com experiência em A.I. e várias linguagens de programação. Estou baseado no sul da Suécia, mas viajo frequentemente para outros países, como Alemanha e Espanha.

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inglês sueco dinamarquês alemão norueguês espanhol
Visto em
Jönköpings-Posten Media.nu

Trabalhos 62

Public Service Divides, AI Unites – Media.nu’s Election Survey

Media.nu 2 set. 2026 Swedish

Media.nu’s survey of Sweden’s eight parliamentary parties finds that AI policy is the strongest area of agreement: seven parties oppose allowing AI companies to train on Swedish journalism without compensation, although the Moderates are less committal. Public service broadcasting is more divisive, particularly within the governing Tidö bloc, as the Liberals support constitutional protection for public service independence while the Moderates, Christian Democrats and Sweden Democrats defend the existing framework. Parties also differ over media ownership concentration, AI-generated misinformation, protections for journalists and the balance between national security and source protection. All parties support stronger efforts to improve media and digital literacy, but they disagree on regulation, policing and whether journalists should receive special legal protection.

Artificial Intelligence and Media Public Service Broadcasting Media Ownership Concentration Journalists’ Safety Press Freedom Misinformation and Media Literacy Swedish General Election Sweden European Union Liberal Party of Sweden Sweden Democrats Moderate Party
Estilo de reportagemInformativo

Predominantly factual reporting of a party survey, with some analytical framing and evaluative language.

Contexto políticoCentro

A comparative and broadly balanced account of Swedish parties’ positions, with limited editorial framing rather than a clearly partisan perspective.

Covert AI recordings, Substack in Swedish – and can we forget how to read?

Media.nu 22 jul. 2026 Swedish

The newsletter examines covert AI-assisted recording of meetings and dates, raising concerns about consent, privacy and the use of tools such as Granola and Claude. Experts from Sweden’s Psychological Defence Agency, AI Sweden, SVT and Recorded Future argue that autonomous bot networks and manipulated real information pose a greater threat than isolated fake images, while journalism must respond through network analysis, verification and on-the-ground reporting. Substack is expanding across the Nordic region under Kajsa Zetterholm, betting on direct writer-reader relationships and paid niche content. The newsletter also covers Meta’s unexplained removal of a local newspaper’s Facebook page, controversy over paid early access to posts on Trump’s Truth Social, the temporarily blocked Paramount–Warner Bros. Discovery deal, and concerns that social-media short videos are weakening sustained reading and concentration.

Artificial Intelligence in Media Media and Journalism Surveillance and Privacy Misinformation and Information Operations Newsletter Publishing Social Media Reading and Literacy Sweden United States Nordic countries Myndigheten för psykologiskt försvar AI Sweden
Estilo de reportagemEquilibrado

Mostly fact-based reporting and quotations, with some analytical and editorial framing about AI risks, media trends and the decline of reading.

Nyhetsbrevet: Trumps AI-blockering, Schori’s next move – and why we scrap capital letters

Media.nu 15 jun. 2026 Swedish

A new Swedish media newsletter highlights Martin Schori’s shift from Aftonbladet to launching the member-funded local news service 08 and discusses the growing importance of newsletter-based journalism. It argues for writing “ai” in lowercase as the technology becomes commonplace. Coverage includes changing media archiving practices, concerns over the Trump administration’s restrictions on Anthropic’s new models due to security risks, and findings from a global study on emerging AI-related newsroom roles with high salary ranges. Additional items address political scrutiny of major media mergers, Bernie Sanders’ proposal for public ownership of major AI companies through taxation, and a dispute over a Utah data center. The newsletter also touches on studies of what content drives subscriptions and Reuters Institute reporting on journalists training AI systems.

Artificial Intelligence Media Industry Tech Regulation United States Sweden China Trump administration EU US Department of Justice Internet Archive Wayback Machine Kungliga biblioteket
Estilo de reportagemEquilibrado

Mix of factual reporting and subjective commentary

Contexto políticoCentro-esquerda

Critical tone toward Trump administration’s tech policy and supportive framing of public-interest digital access

Martin Schori left the paper for the inbox: “Should be like a friend in the emails”

Media.nu 10 jun. 2026 Swedish

Martin Schori leaves Aftonbladet to help build the local newsletter service 08, aiming for a personal, relationship‑driven alternative to automated and algorithm‑heavy media. Working within the Hint Media group, he focuses on direct communication with readers, targeting news‑avoiding but still curious Stockholmers. The project emphasizes member‑funded journalism, deeper local reporting on power and money, and clear explanations of local politics ahead of elections. Inspired by international newsletter successes, the team relies on AI for research but avoids AI‑generated writing to preserve a personable voice. Schori expects a fragmented future media landscape where local and niche outlets have an advantage.

Media industry Newsletters Artificial intelligence in journalism Local journalism Stockholm Sweden Nordic countries Aftonbladet Hint Media AB Martin Schori Irena Pozar Frida Olheden
Estilo de reportagemEquilibrado

Mix of factual reporting and quoted subjective opinions from interviewees

Trump threw Colbert in the trash: “Orbanism”

Media.nu 23 mai. 2026 Swedish

Donald Trump posted an AI‑generated video showing Stephen Colbert being thrown into a trash can to celebrate the cancellation of The Late Show, sharing it on both his personal and the White House X accounts. Journalist Mehdi Hasan criticized the act as an example of “Orbanism,” while other users shared reversed versions showing Colbert throwing Trump in the trash.

US politics Media AI-generated content United States White House Donald Trump Stephen Colbert Mehdi Hasan Viktor Orban The Late Show
Estilo de reportagemInformativo

Mostly factual reporting with some quoted opinion from commentators

Contexto políticoCentro-esquerda

Critical framing of actions by Trump and highlighting concerns about political intimidation

Nyhetsbrevet: Swedish media houses reject the Internet Archive, Vox is sold and Google’s AI becomes more expensive

Media.nu 22 mai. 2026 Swedish

Swedish media companies are increasingly blocking the Internet Archive to prevent their content from being scraped for AI training, following a trend also seen among major international publishers. Nya Wermlands-Tidningen imposes the strictest restrictions, while others like Bonnier News and Schibsted continue to allow archiving. Vox Media sells roughly half its operations to James Murdoch for over 300 million dollars amid a broader decline in valuations across digital media companies. Google’s new Gemini Flash 3.5 model is significantly more expensive than earlier versions, despite being promoted as cost‑effective, and WordPress 7 introduces experimental AI tools directly into its publishing platform. Forecast markets face legislative challenges in multiple U.S. states, prompting legal action from Donald Trump’s administration, while political and media tensions emerge around figures such as Thomas Massie and Bari Weiss. Additional developments include claims of Kremlin hacking against Bluesky, deteriorating press freedom in Gulf states, and notable AI‑related industry moves such as Anthropic hiring Andrej Karpathy.

Media industry Artificial intelligence Business mergers and acquisitions Internet governance Sweden United States Iran Internet Archive Nya Wermlands-Tidningen NTM Group Bonnier News Schibsted
Estilo de reportagemInformativo

Primarily factual reporting with occasional interpretive commentary typical of newsletters

Nyhetsbrevet: More people watch podcasts, witch hunt on AI authors – and must you be rich to become a journalist?

Media.nu 8 mai. 2026 Swedish

Video podcasts grow in the US while audio remains dominant in Sweden, according to new research cited alongside industry skepticism about video formats. A new journalism AI handbook argues that reporters’ roles will shift toward field reporting rather than writing as automation expands. Writers increasingly alter their style to avoid being misidentified as AI in an online “reverse Turing test.” Major book publishers sue Meta over alleged copyright violations tied to training its Llama model. Media business developments include potential acquisition talks around Vox Media, subscription growth at the New York Times, and the death of CNN founder Ted Turner. Concerns about class barriers to entering journalism rise in the UK, the Pope condemns press‑freedom violations, and the US political environment includes new legal disputes involving the Trump administration, media outlets, and federal agencies’ use of surveillance technology.

AI Media industry Podcasts Journalism Press freedom US politics USA Sweden United Kingdom Reuters Institute JournalismUK Equal Employment Opportunity Commission
Estilo de reportagemInformativo

Mostly factual reporting with some interpretive commentary typical of a newsletter.

Contexto políticoCentro

Covers political issues from a neutral, reportorial perspective without ideological framing.

Newsletter: AI trainers’ personal data leaked – and short video clips make us dumber

Media.nu 30 abr. 2026 Swedish

A major data leak at AI‑training company Mercor exposed sensitive information from tens of thousands of freelancers, prompting multiple lawsuits and scrutiny over monitoring practices and data sharing. Meta suspended its partnership with the firm while regulators and media organizations highlighted concerns about AI‑training markets. Short‑form video consumption continues to dominate youth media habits, raising cognitive concerns and reshaping content strategies. Additional developments include US regulatory reviews involving ABC, large fines threatened against Meta by the EU, antitrust pressure on Netflix, and comments from public figures on media, politics, and AI.

AI data leak Social media and short‑form video Media industry US tech regulation United States European Union Israel FCC EU Commission FTC White House Politico
Estilo de reportagemInformativo

Mostly factual reporting with some interpretive commentary on media trends

Newsletter: The click death in Perugia, AI girls praise Trump and TV wants to be a podcast

Media.nu 22 abr. 2026 Swedish

AI-driven shifts in journalism dominated discussions at the Perugia journalism festival, where speakers warned that traditional click‑based revenue models are collapsing as AI agents bypass publishers’ sites. Proposed solutions emphasized open protocols enabling controlled content integration and compensation from AI platforms. Panels highlighted rising AI‑assisted online violence against female journalists, the growth of independent news creators, and the need for diversified revenue strategies. In the United States, AI‑generated pro‑Trump influencer accounts are proliferating ahead of the midterms, with one case showing Google’s Gemini recommending a conservative persona as a profitable strategy. Surveys indicate Americans increasingly get news from online personalities rather than legacy media. U.S. television networks are adopting influencer‑style formats, while podcast listeners express frustration with the shift toward video. Tech giants are building AI data centers in regions lacking strong local journalism, raising transparency concerns. German public broadcasters called for stronger AI regulation, and Breakit announced plans for European expansion.

AI in media Elections in the United States Journalism industry trends United States Italy India Wikimedia Foundation The Guardian Dennik N Uusi Juttu Zetland The Kyiv Independent
Estilo de reportagemEquilibrado

Mix of reporting and interpretation on media trends and AI influence

Contexto políticoCentro

Covers political influence of AI and media without endorsing a partisan view

Orbán’s fall a win for press freedom – and growing AI anger among youth

Media.nu 14 abr. 2026 Swedish

Hungary’s election setback for Viktor Orbán raises hopes for improved press freedom, while concerns grow over media consolidation in the US and political pressures on journalism. Regulators in the US investigate coordinated ad boycotts, and the Philippines orders Meta to curb misinformation. At the Perugia journalism festival, AI’s role in online abuse and threats to independent reporting dominate discussions. Media outlets increasingly block the Wayback Machine despite relying on it for investigations. New controversy surrounds generative AI, including Google Gemini’s error rates and a lawsuit after a user’s death. Gen Z shows rising frustration with AI, with many feeling anger rather than optimism toward the technology.

Press freedom Artificial intelligence Media industry Politics in Hungary Hungary United States Philippines Fidesz FTC Meta (as regulatory target) AI Forensics Wayback Machine
Estilo de reportagemInformativo

Contains analysis and interpretation but largely factual reporting

Contexto políticoCentro-esquerda

Focus on press freedom, criticism of authoritarianism and media consolidation

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