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À propos de Jessica

Bonjour, je m'appelle Jessica et je suis journaliste avec plus de 10 ans d'expérience en tant que rédactrice de contenu. Ma spécialité est de créer et de planifier la manière dont une marque s'exprime par la vidéo, les podcasts, les réseaux sociaux et les textes de blog. Ma langue maternelle est le portugais ; je peux communiquer en anglais, un peu en espagnol et en italien. Mes compétences sont : ✔️ production de contenu numérique ✔️ rédaction de scripts pour vidéos en ligne et hors ligne, ainsi que pour podcasts ✔️ rédaction publicitaire ✔️ stratégie de réseaux sociaux et de contenu pour marques et dirigeants ✔️ projets de partenariat entre marque et influenceurs ✔️ analyse de personas ✔️ gestion de projets marketing ✔️ rédaction UX et rédaction commerciale Aujourd'hui, je dirige l'entreprise freelance de contenu et de stratégie appelée Catz. Double nationalité : brésilienne et italienne 💡 Parlons-en ! ******

Langues
anglais portugais espagnol
Vu dans
Nj Lehighvalleylive Latamlist pennlive

Travaux 101

Earthquake, Statue of Liberty lightning strike, and the solar eclipse. So…is the world ending?

NJ.com 6 avr. 2024 English

A 4.8-magnitude earthquake in the Northeast, a lightning strike on the Statue of Liberty, and an upcoming solar eclipse prompted social-media jokes and conspiracy theories about the world ending. The events are unusual in combination but individually natural and predictable: the Statue of Liberty is struck several times a year, moderate earthquakes occur in the region, and solar eclipses are foreseeable astronomical events. Seton Hall professor Brandon Valeriano explains that people use humor and conspiracy theories to impose order on a complex world, offering reassurance that no extraordinary catastrophe is imminent.

New Jersey earthquake Statue of Liberty lightning strike Solar eclipse Conspiracy theories Social media humor New Jersey New York United States Seton Hall University Jessica Mazzola Brandon Valeriano AccuWeather
Style rédactionnelInterprétatif

Predominantly a humorous personal column that uses factual context to challenge end-of-the-world speculation.

Drip raises $8M round from SRM Asset

LatamList 2 oct. 2023 English

Drip, a Brazilian fintech specializing in installment payment solutions via PIX, secured an $8M investment from SRM Asset, the venture capital arm of SRM Ventures. The partnership includes leveraging SRM Group's Wefin platform to enhance Drip's credit operations. Drip has experienced significant growth, with a 25% monthly increase in billing and over 500 active stores, including major brands like Nike, Shein, and Shopee. Users of the app undergo a registration process, security checks, and receive a personalized credit limit, with cashback offers of up to 10%.

Investment Fintech Brazil SRM Asset SRM Ventures SRM Group Drip Nike Shein Shopee Wefin platform
Style rédactionnelFactuel

The text is factual, providing information about the investment and partnership.

Tapi integrates Prex into its payment infrastructure as a regional strategy

LatamList 27 sept. 2023 English

Tapi has integrated Prex into its payment infrastructure to enhance the experience for users making recurring payments in Peru and Argentina. This integration allows Tapi users to scan and pay bills at over 15,000 local businesses across various sectors. Tapi's service is accessible to banks, fintechs, crypto wallets, and other platforms for processing payments. Prex, which provides a virtual wallet and a prepaid Mastercard, enables its customers to manage finances through Tapi’s app on iOS and Android.

Finance Technology Peru Argentina Tapi Prex Mastercard virtual wallet prepaid Mastercard Tapi’s app
Style rédactionnelFactuel

The text presents factual information about a business integration without subjective commentary.

Eurofarma invests $100M to create a new venture capital fund

LatAm List 20 sept. 2023 English

Brazilian pharmaceutical company Eurofarma has launched Eurofarma Ventures, a corporate venture capital arm with an investment of up to $100 million targeting biotech startups. The company's innovation sector also includes Eurolab, the largest pharmaceutical innovation group in Latin America, with 600 researchers and over 400 new drug projects. Eurofarma, founded in 1972, is a multinational with 100% Brazilian capital, generating $1.6 billion in net sales in 2022 and employing over 11,000 people. It operates in 22 countries, offers more than 430 products, and serves 30 medical specialties, which represents 66% of the total market.

Pharmaceuticals Venture Capital Biotechnology Brazil Latin America Eurofarma
Style rédactionnelFactuel

The article presents factual information about Eurofarma's investment and operations.

Colombian delivery apps to provide social security coverage

LatAm List 15 sept. 2023 English

The Colombian government, under President Gustavo Petro, has reached a preliminary agreement with Alianzaln to provide social security benefits to approximately 120,000 workers from delivery companies like Rappi and Didi. The companies would pay 60% of their employees' social security contributions. Rappi could face an additional $1.4M in annual expenses if the changes are enacted. Petro's labor reform aims to revise Colombia's economic model, pending votes from the Senate and Chamber of Labor Commissions before reaching Congress. Labor organizations express concerns about potential increases in unemployment, while investors urge app companies to reduce costs and increase profits.

Labor Reform Social Security Colombia Alianzaln Colombian Government Gustavo Petro Rappi Didi
Style rédactionnelInformatif

The article presents factual information about a government agreement and its potential implications but lacks detailed analysis or subjective commentary.

Contexte politiqueGauche

The text discusses labor reform led by a government with a left-leaning president.

Hello, masks. It’s terrifying to see you again.

NJ.com 7 juin 2023 English

Warnings from officials about poor air quality due to wildfires have led to a resurgence of mask-wearing, evoking memories of the COVID-19 pandemic. The eerie atmosphere and health advisories have disrupted daily life, with events canceled and schools altering plans. Despite a majority of Americans believing the pandemic is over, the lingering effects and emotional changes from that period remain evident. The author reflects on the unsettling familiarity of the situation and the preparedness for potential prolonged poor air quality.

Air Quality Wildfires COVID-19 Pandemic New Jersey Manhattan State Officials Dad Husband Son Masks Hand Sanitizer N95s
Style rédactionnelInterprétatif

Subjective statements and personal reflections on the situation.

Man stabs security guard at N.J. Halloween event, authorities say

NJ.com 1 nov. 2022 English

A security guard was stabbed at a Halloween event at the Hilton Hotel Parsippany by David C. Knestick, who was arrested on aggravated assault and related weapons charges. The incident occurred when the guard intervened in an altercation between attendees. The arrest was announced by Morris County Prosecutor Robert J. Carroll, Chief of Detectives Christoph K. Kimker, and Parsippany-Troy Hills Township Acting Police Chief Richard Pantina.

Crime Law Enforcement New Jersey Parsippany Morris County Morris County Prosecutor's Office Parsippany-Troy Hills Township Police Department Robert J. Carroll Christoph K. Kimker Richard Pantina David C. Knestick
Style rédactionnelFactuel

The text reports the facts of a criminal incident without subjective commentary.

Authorities ID detective who fatally shot N.J. man

NJ.com 6 janv. 2022 English

Authorities have identified Paterson Detective Mohammed Bashir as the officer who fatally shot 25-year-old Thelonious McKnight on December 29. The incident, which occurred during a police investigation, is under review by the state Attorney General’s Office. Paterson Mayor Andre Sayegh stated that McKnight pulled a gun and fired at officers, but McKnight's friends and family question this account. McKnight was pronounced dead at the scene by a doctor from St. Joseph’s University Medical Center. The investigation is ongoing.

Police Shooting Investigation Paterson New Jersey Paterson Police Attorney General’s Office St. Joseph’s University Medical Center Thelonious McKnight Mohammed Bashir Andrew J. Bruck Andre Sayegh
Style rédactionnelInformatif

Mostly factual with some subjective statements from different stakeholders.

Dance, a history lesson, and cultural fusion? N.J. troupe does all three.

NJ.com 14 oct. 2021 English

The Alborada Spanish Dance Theater, based in Metuchen, New Jersey, offers performances that blend dance with historical storytelling, focusing on Spanish cultural traditions. Founded in 1965 by Maria Alba and currently led by Eva Lucena, the troupe features a diverse group of dancers and incorporates various dance styles. Their latest show, 'Inspiraciones,' integrates dance with visual art, showcasing works by artists like Francisco Goya and Pablo Picasso. The group has adapted to the pandemic by rehearsing virtually and performing in outdoor venues. Their official home concert season opener is scheduled for October 17, 2021.

Cultural Fusion Dance History New Jersey Spain Alborada Spanish Dance Theater Eva Lucena Maria Alba
Style rédactionnelÉquilibré

Balanced between factual reporting and subjective interpretation

A 6-year-old who collected socks and deer-rescuing lifeguards. Thank you for your help!

NJ.com 1 juil. 2020 English

During the COVID-19 pandemic, 6-year-old Lily Cuticchia and her mother Jordan Murphy started 'Lily’s Sock Drive' to collect donations for patients at Cooper University Health Care, resulting in 1,160 pairs of socks delivered. NJ.com's #TogetherNJ initiative showcases New Jerseyans' acts of kindness, including a man overcoming COVID-19 against the odds, lifeguards rescuing a deer at sea, a police officer paying for a man's gas, billboards celebrating the Class of 2020, a $25 million donation to Hackensack University Medical Center, a child rescued from a sand hole collapse, and a socially distant graduation ceremony. A New Jerseyan's baseball card collection is also highlighted as a significant find.

Community Support COVID-19 Pandemic Local Heroes New Jersey Camden Long Branch NJ.com Wawa Lily Cuticchia Jordan Murphy Helena Theurer Cooper University Health Care
Style rédactionnelFactuel

The article is primarily reporting on community events and acts of kindness, with little to no subjective language.

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